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“提升河蟹品牌 弘揚(yáng)河蟹文化” ——上海蟹博會(huì)走訪蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)

2024-07-24 15:56:06 來源:蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì) 閱讀量:13879 評(píng)論

導(dǎo)讀:2024年7月16日,上海市農(nóng)業(yè)農(nóng)村委原二級(jí)巡視員金英,江蘇省河蟹產(chǎn)業(yè)技術(shù)體系首席專家/二級(jí)研究員/江蘇省淡水研究所所長潘建林等一行人走訪蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì),就提升河蟹品牌,弘揚(yáng)河蟹文化展開深入交流。

  【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】 融合共進(jìn),互相成就
 
  早在20年前,上海已經(jīng)是最大的大閘蟹消費(fèi)市場(chǎng),當(dāng)時(shí),全國平均每年10%的成蟹,最終流向了上海市民的餐桌,業(yè)內(nèi)普遍公認(rèn)的陽澄湖大閘蟹就是被上海人吃出了名。根據(jù)《上海漁業(yè)志》記載:上世紀(jì)二十年代,陽澄蟹進(jìn)入上海,迅速風(fēng)靡全城,后來更遠(yuǎn)銷海外,非“陽澄“二字不吃,一時(shí)蔚為風(fēng)潮。
 

“提升河蟹品牌  弘揚(yáng)河蟹文化”

 
  2024年7月16日,上海市農(nóng)業(yè)農(nóng)村委原二級(jí)巡視員金英,江蘇省河蟹產(chǎn)業(yè)技術(shù)體系首席專家/二級(jí)研究員/江蘇省淡水研究所所長潘建林、安徽省漁業(yè)協(xié)會(huì)會(huì)長陳靜宏、江蘇省漁業(yè)協(xié)會(huì)副會(huì)長陶長坤、國家蝦蟹產(chǎn)業(yè)技術(shù)體系河蟹養(yǎng)殖崗位科學(xué)家/上海海洋大學(xué)教授成永旭、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)/大閘蟹營銷品牌聯(lián)盟執(zhí)行會(huì)長/理事長葛錦海、上海水產(chǎn)行業(yè)協(xié)會(huì)秘書長吳常產(chǎn)、上海歌華展覽服務(wù)有限公司總經(jīng)理/上海市冷凍食品行業(yè)協(xié)會(huì)常務(wù)會(huì)長韓友恒、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)常務(wù)副秘書長袁道亮、河蟹產(chǎn)業(yè)(上海)博覽會(huì)總負(fù)責(zé)人韓玲、上海歌華展覽服務(wù)有限公司總助林麗娜、中漁協(xié)水產(chǎn)商貿(mào)分會(huì)助理陸燕萍、金黎一行人走訪蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì),就提升河蟹品牌,弘揚(yáng)河蟹文化展開深入交流。
 
  此次蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)與會(huì)的領(lǐng)導(dǎo)有中漁協(xié)水產(chǎn)商貿(mào)分會(huì)榮譽(yù)會(huì)長/蘇州陽澄湖大閘蟹行業(yè)協(xié)會(huì)創(chuàng)始會(huì)長楊維龍、2024蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)輪值會(huì)長方根生、2026蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)輪值會(huì)長張全根蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)秘書長陸彬及蘇州湖八鮮生態(tài)農(nóng)業(yè)發(fā)展有限公司董事長/中漁協(xié)水產(chǎn)商貿(mào)分會(huì)副會(huì)長楊國偉。
 
  會(huì)議伊始,2024蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)輪值會(huì)長方根生方會(huì)長熱烈歡迎了各位領(lǐng)導(dǎo)的蒞臨,并由蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)秘書長陸彬陸秘書長就蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)相關(guān)工作,從協(xié)會(huì)的成立宗旨目標(biāo)會(huì)員單位業(yè)務(wù)范圍到2020年4月份陽澄湖大閘蟹獲得農(nóng)產(chǎn)品地理標(biāo)志保護(hù)登記認(rèn)證。陽澄湖大閘蟹目前的新模式新理念,圍繞著強(qiáng)化標(biāo)準(zhǔn)化生產(chǎn),建立智管平臺(tái),強(qiáng)化行業(yè)自律,樹立誠信標(biāo)桿企業(yè),嚴(yán)格防偽追溯,加大品牌宣傳,加強(qiáng)行業(yè)監(jiān)管,拓寬銷售渠道等多個(gè)方面詳盡介紹了我們不曾知曉的陽澄湖大閘蟹。
 
  鑒于這是河蟹產(chǎn)業(yè)(上海)博覽會(huì)組委會(huì)首次與陽澄湖協(xié)會(huì)的見面交流,中漁協(xié)水產(chǎn)商貿(mào)分會(huì)/大閘蟹營銷品牌聯(lián)盟執(zhí)行會(huì)長/理事長葛錦海葛會(huì)長認(rèn)為協(xié)會(huì)與協(xié)會(huì)之間,需要相互融合,共同交流,因此葛會(huì)長贈(zèng)送了協(xié)會(huì)一副名家大字。“融合共進(jìn),相互成就”八個(gè)大字躍然紙上,代表了對(duì)陽澄湖協(xié)會(huì)的美好祝福以及日后多多交流的美好愿望。
 
2026蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)輪值會(huì)長張全根張會(huì)長表示:
 
  “全國大閘蟹一盤棋,都是一家人,大閘蟹的區(qū)分僅僅是養(yǎng)殖區(qū)域不同。而陽澄湖名聲在外只是因?yàn)槿胧蓄H早,加之陽澄湖自身的地理優(yōu)勢(shì),距離上海較近,與上海的淵源頗深。然而隨著人們對(duì)于大閘蟹市場(chǎng)的認(rèn)知日漸成熟,尋好蟹的觀念也從早年追逐產(chǎn)地標(biāo)簽,回歸至追逐鮮味,因此,作為此領(lǐng)域的傳承者,亦是守護(hù)者與保護(hù)者,這是業(yè)內(nèi)人士的責(zé)任與義務(wù),全國蟹產(chǎn)地都應(yīng)該愛惜自己的品牌。”
 

       由此,各位領(lǐng)導(dǎo)均引入了自己的思考與見解。展開各自的陳述。
 
  上海市農(nóng)業(yè)農(nóng)村委原二級(jí)巡視員金英金局不禁感慨道:
 
  “眾所周知,陽澄湖建設(shè)得越來越美了,一個(gè)蟹的產(chǎn)業(yè)帶動(dòng)了一方農(nóng)業(yè)的發(fā)展這是何等了不起的事情。”
 
  曾經(jīng),金局參與過增加農(nóng)民收入的蟹展會(huì),如今想來,歲月如梭,一切都在向更好的方向發(fā)展。
 
  “協(xié)會(huì),作為一個(gè)普遍以服務(wù)為目的的公眾平臺(tái),但貴協(xié)會(huì)卻被賦有監(jiān)督職責(zé),這一現(xiàn)象實(shí)屬罕見。今日前來,親眼目睹地方協(xié)會(huì)能夠做到如此規(guī)范,管理有方恰恰印證了貴協(xié)會(huì)的真正實(shí)力不容小覷。今年我們要在上?;I備一個(gè)蟹博會(huì),有兩件事是務(wù)必要考慮的,其一,是上海擁有一萬畝不到的蟹產(chǎn)業(yè),以及上海人對(duì)陽澄湖大閘蟹的熱愛與追捧。”
 
  陽澄湖在上海市民心中家喻戶曉,金局認(rèn)為陽澄湖可以在上海蟹博會(huì)的平臺(tái)上一定要有一個(gè)亮相,不為任何,只因陽澄湖是大閘蟹產(chǎn)業(yè)中不可或缺至關(guān)重要的一環(huán)?,F(xiàn)如今機(jī)械化的操作、智能化的管理、品牌的拓寬、渠道的拓展,每一步都在向消費(fèi)者傳遞了一個(gè)最新最前沿的陽澄湖大閘蟹,消費(fèi)者對(duì)于陽澄湖大閘蟹品牌的認(rèn)知也是時(shí)候刷新了。同時(shí),有了陽澄湖的出席,對(duì)上海蟹博會(huì)平臺(tái)亦是質(zhì)的提升,如此雙向賦能便是雙贏。
 

       聽聞金局一席發(fā)言,江蘇省河蟹產(chǎn)業(yè)技術(shù)體系首席專家/二級(jí)研究員/江蘇省淡水研究所所長潘建林潘所表示:
 
  “今日的見面會(huì)也是一個(gè)交流會(huì)。陽澄湖是江蘇省的名片,標(biāo)桿 。十分感謝各位領(lǐng)導(dǎo)將外處的消息帶來陽澄湖。螃蟹產(chǎn)業(yè)發(fā)展到今天,產(chǎn)業(yè)鏈相對(duì)完整,目前的核心就是要增加供給側(cè),銷售是今后產(chǎn)業(yè)發(fā)展的必須手段,更是產(chǎn)業(yè)發(fā)展環(huán)節(jié)中的重中之重。如何培養(yǎng)新的消費(fèi)群體,做好營銷和傳播是一個(gè)重大的課題。三年前,江蘇蟹博會(huì)的召開引得江蘇省領(lǐng)導(dǎo)的高度重視,因?yàn)轶π肪褪墙K的名片。為什么一定要去上海,因?yàn)樯虾S兄铨嫶蟮南M(fèi)市場(chǎng)與國際化平臺(tái)。”
 
  對(duì)于本次首屆上海蟹博會(huì),潘所提出,江蘇一定積極支持配合,多做一些推介,而具體內(nèi)容勢(shì)必好好謀劃,要讓中國最惹人注目的大閘蟹在上海蟹博會(huì)上有一個(gè)最亮眼的呈現(xiàn)。
 
安徽,同樣作為一個(gè)養(yǎng)蟹大省,安徽省漁業(yè)協(xié)會(huì)會(huì)長陳靜宏陳會(huì)長說:
 
  上海是最大的買方市場(chǎng),陽澄湖大閘蟹是賣方市場(chǎng),我們的品牌看似強(qiáng)大偉岸,實(shí)則脆弱不堪。永遠(yuǎn)不要低估輿論對(duì)于產(chǎn)業(yè)的破壞力,因?yàn)闅v史不斷在驗(yàn)證在上演,在告訴我們不可掉以輕心。再者,大閘蟹同樣面臨來自小龍蝦產(chǎn)業(yè)的威脅,更需居安思危。通過上海蟹博會(huì)的平臺(tái),2300萬人的上海人口,反哺上海,回到上海,讓上海人知道我們現(xiàn)如今的大閘蟹,今時(shí)不同往日,品牌為何經(jīng)久不衰,向市民普及真正的陽澄湖大閘蟹非常必要。想要走得更遠(yuǎn),爬得更高,就一定要借助這個(gè)平臺(tái),抓住時(shí)機(jī)占據(jù)制高點(diǎn)。”
 
國家蝦蟹產(chǎn)業(yè)技術(shù)體系河蟹養(yǎng)殖崗位科學(xué)家/上海海洋大學(xué)教授成永旭成教授則闡述:
 
  “一方產(chǎn)業(yè)造福一方人民,陽澄湖大閘蟹全國獨(dú)樹一幟。正如張全根會(huì)長所言,全國大閘蟹一盤棋,如何發(fā)揮老大哥的引領(lǐng)作用。如何將大閘蟹品牌一體化,更好提升產(chǎn)業(yè)化是行業(yè)人士最該潛心鉆研。另外,作為一位在蟹產(chǎn)業(yè)科學(xué)研究領(lǐng)域做了一輩子的科研人員,他優(yōu)先申請(qǐng)加入由方會(huì)長準(zhǔn)備與潘所攜手成立的陽澄湖大閘蟹產(chǎn)業(yè)服務(wù)與研究中心,繼續(xù)自己的業(yè)內(nèi)耕耘。”
 
三代水產(chǎn)人,土生土長的上海水產(chǎn)行業(yè)協(xié)會(huì)秘書長吳常產(chǎn)吳秘書長娓娓道來:
 
  “整個(gè)陽澄湖由原來的捕蟹到現(xiàn)如今的養(yǎng)蟹捕蟹賣蟹一條龍。在上海市民的概念里,醬香酒就是茅臺(tái),大閘蟹就是陽澄湖,價(jià)格的上下幅度,是因?yàn)樯鐣?huì)上許多人混淆概念,惡意灌輸洗澡蟹,讓真正想吃蟹的人吃不上,此等行徑屬實(shí)卑劣。此次的上海蟹博會(huì),他期望方會(huì)長能夠把陽澄湖的牌子再次亮相,為陽澄湖大閘蟹再次正名,社會(huì)效益不以區(qū)域效益為劃分,真正的陽澄湖大閘蟹是時(shí)候走到上海市民的眼前來以此觸達(dá)社會(huì)效益的最大化。”
 
蟹業(yè),屬漁業(yè)中的細(xì)分一環(huán)。江蘇省漁業(yè)協(xié)會(huì)副會(huì)長陶長坤陶會(huì)長說道:
 
  “作為江蘇的漁業(yè)協(xié)會(huì),非常歡迎上海的老大哥,借著博覽會(huì)來談產(chǎn)業(yè)之事。融合才能發(fā)展,合作方能共贏。大閘蟹是江蘇河蟹產(chǎn)業(yè)的第一品牌,關(guān)于品牌的打造宣傳及產(chǎn)業(yè)對(duì)接,江蘇漁業(yè)協(xié)會(huì)必定全方位支持。同為協(xié)會(huì),為老百姓做服務(wù)責(zé)無旁貸,聽聞蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)準(zhǔn)備成立陽澄湖大閘蟹產(chǎn)業(yè)服務(wù)與研究中心一事深有感觸,深感敬佩,這必定是行業(yè)內(nèi)亦是江蘇省的福音。同時(shí),陶會(huì)長同樣服務(wù)于國家農(nóng)產(chǎn)品質(zhì)量安全監(jiān)督平臺(tái),水產(chǎn)品檢測(cè)平臺(tái)。質(zhì)量無小事,且必定要絕對(duì)重視,讓我們一同從實(shí)際出發(fā),將質(zhì)量安全把關(guān)落到實(shí)處。”
 
  中漁協(xié)水產(chǎn)商貿(mào)分會(huì)常務(wù)副秘書長袁道亮袁秘書長曾經(jīng)撰寫過關(guān)于陽澄湖大閘蟹“母品牌帶動(dòng)子品牌,子品牌驅(qū)動(dòng)母品牌”的論文。亦了解當(dāng)前行業(yè)的困境,在產(chǎn)量達(dá)80萬噸后艱難往上發(fā)展,推動(dòng)力量的薄弱,年輕人對(duì)大閘蟹的消費(fèi)觀念認(rèn)知的不同,在此他傾情發(fā)言:
 
  “有幸在中國大閘蟹發(fā)展事件中參與過許多重要事項(xiàng),對(duì)大閘蟹產(chǎn)業(yè)的發(fā)展,學(xué)習(xí)聆聽了許多,在此我認(rèn)為認(rèn)為需要主動(dòng)推廣,通過每年的宣傳推廣為品牌帶來飛躍。在消費(fèi)者心目當(dāng)中,陽澄湖這三個(gè)字就是價(jià)值,而我們需要不斷地把自身的創(chuàng)新告訴消費(fèi)者,讓消費(fèi)者去維護(hù)這個(gè)品牌。陽澄湖人對(duì)于好蟹的認(rèn)知是遙遙領(lǐng)先于全國人民的,品牌是需要維護(hù)的,地位是要鞏固的。老百姓想要吃到好蟹真的太不容易了,市場(chǎng)太亂了,這一動(dòng)作有利于陽澄湖大閘蟹在上海蟹博會(huì)的平臺(tái)上做好正面輿論推廣。陽澄湖大閘蟹當(dāng)仁不讓。”
 
  上海歌華展覽服務(wù)有限公司總經(jīng)理/上海市冷凍食品行業(yè)協(xié)會(huì)常務(wù)會(huì)長韓友恒韓總,作為展會(huì)執(zhí)行承辦方,聽聞上述發(fā)言,感慨良多,他說:
 
  “首先,很開心今天來到陽澄湖,聆聽了各位領(lǐng)導(dǎo)專家的聲音,非常激動(dòng)和開心。博覽會(huì)本身就是個(gè)商貿(mào)平臺(tái),同時(shí)匯集了人流和信息流,建立了人與人之間,物與物之間的產(chǎn)業(yè)話題。上海蟹博會(huì)此次首創(chuàng)B端+C端4天模式,是和本身展品的屬性息息相關(guān)!我和行業(yè)都非常期待蟹博會(huì)的精彩亮相!全球首展,中國首聚,上海首發(fā),我司亦成立了專門的項(xiàng)目團(tuán)隊(duì)。我們?cè)谏虾?zhǔn)備好了,要更好的服務(wù)好行業(yè)、服務(wù)好市場(chǎng)、服務(wù)好品牌,服務(wù)好大家。歡迎大家的參與,我們?cè)谏虾P凡?huì)等您來。”
 
  中漁協(xié)水產(chǎn)商貿(mào)分會(huì)榮譽(yù)會(huì)長/蘇州陽澄湖大閘蟹行業(yè)協(xié)會(huì)創(chuàng)始會(huì)長楊維龍楊會(huì)長,亦是蘇州市陽澄湖大閘蟹協(xié)會(huì)的老會(huì)長,對(duì)于此次蟹博會(huì)組委會(huì)的來訪,他說道:
 
  “老朋友就應(yīng)該見面。多見面,多溝通 ,多融合。他的發(fā)言主要從感謝、期待與希冀三對(duì)關(guān)鍵詞出發(fā)。感謝,感謝陽澄湖大閘蟹品牌宣傳、廣大蟹農(nóng)、當(dāng)?shù)卣?、上海市?chǎng),感謝在座各位的共同努力,沒有大家的齊心協(xié)力,再好的品牌也走不出來。其次是期待,期待今后協(xié)會(huì)之間的多方溝通,老朋友加新朋友,更多融合,更多發(fā)展,期待品質(zhì)上的技術(shù)提升。最后便是希冀,協(xié)會(huì)的作用不僅是指導(dǎo)養(yǎng)蟹,更需要輔助蟹農(nóng)打開市場(chǎng),雙頭并驅(qū)。養(yǎng)好的基礎(chǔ)上賣好,抓住關(guān)鍵時(shí)間促成質(zhì)變是尤為關(guān)鍵的舉措。此次全國首屆蟹博會(huì),全國各省積極主動(dòng)參加,冠名,屬于轟動(dòng)性事件,歷史亦會(huì)書寫。因此一定要把握好最佳時(shí)機(jī)。”
 
聽了這么多,河蟹產(chǎn)業(yè)(上海)博覽會(huì)總負(fù)責(zé)人韓玲說道:
 
  “水產(chǎn)人和會(huì)展人一樣,有著一樣的精神一樣的堅(jiān)韌。此次上海蟹博會(huì)是打開銷路、引領(lǐng)市場(chǎng)的最佳契機(jī),感謝各位領(lǐng)導(dǎo)對(duì)首屆上海蟹博會(huì)寄予厚望,作為本項(xiàng)目的負(fù)責(zé)人,一定夯實(shí)本領(lǐng),不斷學(xué)習(xí),走到行業(yè)中去與大家齊頭并進(jìn),我們將攜帶真正優(yōu)質(zhì)好蟹進(jìn)入蟹博會(huì)這一買家匯聚的商貿(mào)平臺(tái),努力將優(yōu)秀的蟹產(chǎn)業(yè)鏈供應(yīng)商推向更廣闊的舞臺(tái),讓買家能夠直接從源頭獲取性價(jià)比極高的產(chǎn)品。讓我們攜手共創(chuàng)蟹產(chǎn)業(yè)的美好未來。”
 
最后,由2024蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)輪值會(huì)長方根生方會(huì)長,對(duì)此次走訪之行進(jìn)行深度總結(jié):
 
  “作為蘇州市陽澄湖大閘蟹行業(yè)協(xié)會(huì)的會(huì)長,為養(yǎng)殖戶提高產(chǎn)量增加收入就是協(xié)會(huì)的最終目標(biāo)。不能僅以利為主,更要做公益事業(yè),反饋會(huì)員。請(qǐng)進(jìn)來,走出去,對(duì)產(chǎn)業(yè)才能有所了解。真正做到領(lǐng)頭羊的作用。協(xié)會(huì)與協(xié)會(huì)之間,共同合作,共同發(fā)展。利用好科研團(tuán)隊(duì)對(duì)產(chǎn)業(yè)進(jìn)行賦能。利用科技的力量打造品質(zhì)。全力宣傳品牌。宣傳是首要的。會(huì)后,協(xié)會(huì)將根據(jù)此次走訪內(nèi)容進(jìn)行深入研究和探討,例如合作的方式,展示方式等等,上海蟹博會(huì)是個(gè)好事,是個(gè)大事,有利于大閘蟹行業(yè)的品牌推廣與提升。最后,歡迎各位領(lǐng)導(dǎo),更多協(xié)會(huì)來到陽澄湖來到本協(xié)會(huì)交流探討,感謝大家的建議和想法,萬分感謝,歡迎多來交流指導(dǎo)。”
 
  攜手共創(chuàng)未來!本次走訪推介會(huì)不僅為組委會(huì)與陽澄湖協(xié)會(huì)之間搭建了堅(jiān)實(shí)的橋梁,更在雙方心中種下了合作共贏的種子。我們相信,通過不斷深化交流與合作,定能共同繪制出陽澄湖大閘蟹產(chǎn)業(yè)繁榮發(fā)展的新篇章。蟹博會(huì)將持續(xù)發(fā)揮其獨(dú)特魅力,作為行業(yè)交流與合作的璀璨舞臺(tái),引領(lǐng)我們共同邁向更加輝煌的明天。讓我們期待,在未來的日子里,陽澄湖協(xié)會(huì)與組委會(huì)能夠攜手并進(jìn),共創(chuàng)更多輝煌成就,共同書寫行業(yè)發(fā)展的新傳奇!
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