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凱斯紐荷蘭3S入店輔導(dǎo)，進(jìn)一步探索經(jīng)銷商能力提升

2024-01-04 13:12:05 來源：凱斯CaseIH 閱讀量：13444 評論

導(dǎo)讀：此次輔導(dǎo)活動被精心安排為兩天，以深度挖掘和探討經(jīng)銷商的核心業(yè)務(wù)。首日的培訓(xùn)中，全體參與人員共同聚焦于經(jīng)銷商的品牌理解、服務(wù)的本質(zhì)以及公司當(dāng)前的優(yōu)劣勢、機(jī)遇和面臨挑戰(zhàn)的分析。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】新年將至，為進(jìn)一步探索提升經(jīng)銷商的整體能力，近日凱斯紐荷蘭團(tuán)隊對其經(jīng)銷商呼倫貝爾乾豐公司進(jìn)行了為期兩天的3S入店輔導(dǎo)。此次活動吸引了29位來自銷售、服務(wù)、備件、財務(wù)和金融內(nèi)勤等部門的核心人員參與。
 
　　此次輔導(dǎo)活動被精心安排為兩天，以深度挖掘和探討經(jīng)銷商的核心業(yè)務(wù)。首日的培訓(xùn)中，全體參與人員共同聚焦于經(jīng)銷商的品牌理解、服務(wù)的本質(zhì)以及公司當(dāng)前的優(yōu)劣勢、機(jī)遇和面臨挑戰(zhàn)的分析。
 
　　通過全員參與的討論模式，讓每一位學(xué)員都有充分表達(dá)自己的觀點(diǎn)的機(jī)會，分組描述的環(huán)節(jié)更是讓團(tuán)隊成員深入挖掘了公司的各個方面。每組反饋的演講環(huán)節(jié)，則讓每一個聲音都被聽見，每一個觀點(diǎn)都被重視。
 
　　第二天的議程則專注于零售客戶的管理。各小組在培訓(xùn)導(dǎo)師的引導(dǎo)下，通過對三個具有代表性的案例進(jìn)行分析、討論、總結(jié)與反思，進(jìn)一步提升了團(tuán)隊對零售客戶管理的理解和技巧。
 
　　同時，針對互聯(lián)網(wǎng)及新媒體的發(fā)展與應(yīng)用，為更好地指導(dǎo)經(jīng)銷商有關(guān)自媒體平臺的使用，更有效發(fā)揮新媒體的作用，本次入店輔導(dǎo)還準(zhǔn)備了自媒體相關(guān)環(huán)節(jié)的課程。
 
　　新媒體組在經(jīng)銷商會議室開展了自媒體基礎(chǔ)培訓(xùn)工作，學(xué)員們將自身創(chuàng)意與老師的專業(yè)講解進(jìn)行融合，現(xiàn)場積極參與，通過制作公司宣傳視頻的小課題，進(jìn)一步牢牢掌握所學(xué)知識。
 
　　經(jīng)銷商作為企業(yè)品牌與用戶間的橋梁，承載著溝通信息傳達(dá)價值的重要作用。有效的利用新媒體平臺，不僅能更好地讓用戶傾聽我們的聲音，更為品牌傳播注入了新的活力。
 
　　呼倫貝爾市乾豐農(nóng)牧業(yè)機(jī)械設(shè)備銷售有限公司位于呼倫貝爾市海拉爾區(qū)，自創(chuàng)立以來，公司一直致力于進(jìn)口農(nóng)牧業(yè)機(jī)械的引進(jìn)和普及，輻射周邊用戶，提供完整的調(diào)試、培訓(xùn)和維修服務(wù)。
 
　　本次入店輔導(dǎo)為公司的發(fā)展和運(yùn)營提供了更多支持與新思路，參訓(xùn)學(xué)員表示：“本次輔導(dǎo)讓我對品牌及服務(wù)有了更深入的認(rèn)識，也為未來提升工作細(xì)節(jié)，為用戶提供更好的體驗(yàn)提供了指導(dǎo)建議。”
 
　　專業(yè)的經(jīng)銷商網(wǎng)絡(luò)是為當(dāng)?shù)赜脩籼峁┘皶r高效服務(wù)的重要保障。凱斯紐荷蘭本次入店輔導(dǎo)活動，不僅是一次知識和技能的交流，更是一次團(tuán)隊凝聚力的提升。凱斯紐荷蘭與經(jīng)銷商團(tuán)隊本著客戶至上、共同成長的文化理念，期待為用戶提供更優(yōu)質(zhì)高效的產(chǎn)品與服務(wù)的同時，也收獲更多成長與發(fā)展。
 
　　素材提供：經(jīng)銷商發(fā)展 焦敬明
 
　　CUB1銷售 隋佳益
 

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