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道依茨法爾百年傳奇故事(連載16) | 多元化產(chǎn)品持續(xù)升級

2021-12-27 09:09:46 來源：道依茨法爾機械有限公司 閱讀量：16256 評論

導讀：自2011年以來，隨著在中國業(yè)務的發(fā)展，以回報用戶為己任，逐步調整戰(zhàn)略，在產(chǎn)品規(guī)劃及技術支持上都進行了強有力的改變。

　　【農(nóng)機網(wǎng) 明星企業(yè)】 寄語：
 
　　道依茨法爾在中國的第一個十年，幾乎每年都發(fā)生了可以載入發(fā)展史冊的經(jīng)歷，涉及到了股權轉讓、廠區(qū)搬遷、公司并購、主營業(yè)務變更、異地投資、品牌切換、市場法規(guī)調整、重大風險訴訟等多個方面?？此撇粷噔叮瑢崉t苦了心志、勞了筋骨。為穩(wěn)健走在通向未來之路上打下了基礎、鍛煉了能力、堅定了信心。會有那么一天，我們會為過去的付出感到欣慰和自豪。
 
　　十周年快樂！共期未來！
 
　　
 
　　——道依茨法爾機械有限公司董事長&首席營銷官
 
　　張仁文先生
 
第五章：道依茨法爾在中國的發(fā)展
 
　　4 多元化產(chǎn)品持續(xù)升級
 
　　秉承弗朗西斯科·卡薩尼先生的創(chuàng)業(yè)精神和全球布局的使命，道依茨法爾來到了中國，并在中國成長的十年里，滿懷感恩用戶的熱情，精心做產(chǎn)品，用心做事情…
 
　　自2011年以來，隨著在中國業(yè)務的發(fā)展，以回報用戶為己任，逐步調整戰(zhàn)略，在產(chǎn)品規(guī)劃及技術支持上都進行了強有力的改變。
 
　　初期，同屬地品牌喜結良緣的同時，引進道依茨法爾的同步器換擋、動力換擋的智能產(chǎn)品。在實際的業(yè)務發(fā)展中，發(fā)現(xiàn)先前落后的圖裝技術不能給用戶提供美觀實用的產(chǎn)品，被迫實施“雙品牌運營”。時任研發(fā)總監(jiān)的Pulcini Alessio先生(現(xiàn)任道依茨法爾機械有限公司總經(jīng)理)經(jīng)過三年的不懈努力，產(chǎn)品組合逐步豐富。由單一的嚙合套換擋，逐步延伸到了同步器換擋、動力換擋。
 
　　轉眼間，到了2014年，經(jīng)過道依茨法爾團隊的共同努力，不僅有了豐富的產(chǎn)品資源，同時也擁有了極為穩(wěn)定的產(chǎn)品質量，并在終端市場得到了驗證，在同年獲得農(nóng)業(yè)機械行業(yè)十大新銳品牌。
 
　　產(chǎn)品的興起，不僅給道依茨法爾帶來了收獲的喜悅和動力，同時也給合作伙伴提振了信心。新型的產(chǎn)品除了在2016年、2017年收錄到央視一套、七套及山東農(nóng)科頻道，合作伙伴也先后自發(fā)組織了39家屬地的電視宣傳及不間斷的田間體驗推廣活動，讓用戶零距離的接觸到道依茨法爾。
 
　　在廠商共謀發(fā)展的關鍵期，行業(yè)媒體的榮譽也撲面而來。“榮譽”不僅代表用戶對道依茨法爾健康發(fā)展的認可，也給道依茨法爾注入了做事激情。道依茨法爾由此也開始了“品牌升級”戰(zhàn)略。
 
　　2017年的秋季，對道依茨法爾來說是里程碑的拐點。時任道依茨法爾副總經(jīng)理兼首席營銷官的張仁文先生(現(xiàn)任道依茨法爾機械有限公司董事長&首席營銷官)提出了公司品牌升級規(guī)劃，憑借經(jīng)過七年努力換來的產(chǎn)品可靠性及用戶的良好口碑，在2017年的全國農(nóng)機展會上，道依茨法爾召開了品牌升級發(fā)布會。
 

　　自此以后，作為母公司SDF(賽邁道依茨法爾集團)最重要全球戰(zhàn)略的中國市場，道依茨法爾將會不遺余力的堅持“根植中國，服務中國”的經(jīng)營理念，堅持可持續(xù)發(fā)展道路，持續(xù)投資中國市場，助力現(xiàn)代農(nóng)機發(fā)展。也將持續(xù)在沂蒙這塊熱土上盡最大努力提供就業(yè)機會，承擔更多的社會責任。道依茨法爾高端應用開發(fā)中心的建立，未來將為客戶和合作伙伴提供行業(yè)領先的實驗室設備和測試環(huán)境，加速新產(chǎn)品的研發(fā)，大大提升產(chǎn)品的可靠性及穩(wěn)定性。
 
　　“創(chuàng)新智造，是道依茨法爾的DNA。我們始終堅持以市場需求為導向，依托母公司SDF集團強大的科研技術實力，全心全意服務用戶，為用戶提供高端智能舒適的農(nóng)用拖拉機。
 
　　——道依茨法爾董事長&首席商務官張仁文先生
 
　　2018年拖拉機產(chǎn)品向專業(yè)、專一、全序、全系發(fā)展，包含旱田、水田、果園、林業(yè)、畜牧及特殊用途機型，產(chǎn)品功率覆蓋市場產(chǎn)品所有馬力段。
 
　　收獲機產(chǎn)品以玉米收獲機為當前開發(fā)重點，兼顧南北、覆蓋全地形，實現(xiàn)功能拓展，適當時機開發(fā)其它作物耕種管收機具。2018年，玉米收獲機市場回溫，但受玉米種植結構調整等利空因素影響，回升強度不大。
 
　　需求結構有多元化等特點。在東北區(qū)域，大型化、籽粒收、可食玉米收獲或將成為拉動市場增長的新引擎，4行及以上機型或出現(xiàn)較快增長；在黃淮海區(qū)域，需求或將呈現(xiàn)多元化特點，大型與小型、籽粒與摘穗并舉。
 
　　2019年大中拖市場競爭呈現(xiàn)如下特點:主流品牌大幅度下滑；需求兩端化，呈現(xiàn)90馬力以下產(chǎn)品需求比較穩(wěn)定，160馬力以上機型功率和需求同步增長；市場競爭更加激烈，價格競爭在購買力下降的大背景下表現(xiàn)的更加突出。
 
　　按照國家政策要求，進行國三升國四的全系列的升級，產(chǎn)品技術平臺和產(chǎn)品規(guī)劃也逐步上延到5系6系、7系和8系動力換擋等智能化產(chǎn)品。讓“精準智能、源自德國”更德國。
 
　　2019年9月16日全球新款6W Profi PS系列拖拉機產(chǎn)品在道依茨法爾臨沭工廠成功下線，全球6W Profi PS系列拖拉機呈現(xiàn)了全球化時代背景下，攜手合作，共享科技創(chuàng)新成果，服務全球用戶的企業(yè)愿景。全球6W Profi PS系列產(chǎn)品，是SDF 面向全球用戶推出的一款適合多種作業(yè)用途的農(nóng)用拖拉機。從設計之初到成功組裝落地，僅僅用了不到8個月的時間。作為SDF全球重要的戰(zhàn)略市場之一，道依茨法爾機械有限公司不僅承擔了全球6W Profi PS系列產(chǎn)品的組裝任務，并且協(xié)同意大利研發(fā)團隊和德國研發(fā)團隊，承擔了該機型部分零部件在中國的開發(fā)任務。全球6W Profi PS系列產(chǎn)品是中國團隊與德國團隊，聯(lián)合意大利母公司團隊，聯(lián)合設計開發(fā)的“中意之作”，“德意之作”。
 
　　為確保產(chǎn)品質量的穩(wěn)定性和可靠性，提高產(chǎn)品傳動系統(tǒng)和整機質量的穩(wěn)定。道依茨法爾公司增加了傳動系的測試、液壓的測試，及油品設備的測試檢測。同時在2019年建立了自己的恒溫倉。為了便于新產(chǎn)品全天候的試驗工作，公司劃撥出300畝試驗田。即新的產(chǎn)品投放市場前，要進行田地作業(yè)全方位性能試驗。以更貼合實際作業(yè)標準(用戶用車的工作時間和作業(yè)強度)，在確保性能指標的同時縮短驗證周期。應市場需求，新產(chǎn)品及時投放到市場。通過硬件檢測設備的投入，大馬力拖拉機質量實現(xiàn)飛躍提升，同時為母公司的全球布局——中國制造基地做了鋪墊。
 
　　2020年疫情全球爆發(fā)，道依茨法爾不忘初心，以嚴謹?shù)慕承木駥Ｗa(chǎn)品品質的提升，實現(xiàn)內涵式增長的同時，投身到抗疫援助中。以”感恩逆行者”、疫情捐贈的形式匯報社會。
 
　　2021年對道依茨法爾而言，是載入企業(yè)史冊的一年，道依茨法爾中國工廠成立了十周年。在2021年12月10日舉行了慶典活動，活動雖然受到疫情因素的約束，多數(shù)合作伙伴雖然沒能現(xiàn)場參加公司慶典，但都發(fā)來了誠摯的祝福……
 

 

　　道依茨法爾人借十周年的刊載故事，也非常感謝廣大同仁、合作伙伴及新老客戶朋友的支持和厚愛。
 
　　道依茨法爾人仍保持那顆激情做事情的初心，讓道依茨法爾成為您的農(nóng)機顧問。讓我們在今后的十年、二十年….攜手并進，翻開新的歷史篇章。
 
　　匠心十載鑄輝煌，真摯合作拓農(nóng)裝。
 
　　道依茨法爾，您的農(nóng)機顧問！

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下一篇：《我和道依茨法爾的十年》| 王海濤：下一個十年，再起航

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