2020中國農(nóng)業(yè)品牌政策研討會在京舉行

2020-07-27 08:49:02 來源：農(nóng)業(yè)農(nóng)村部新聞辦公室 閱讀量：18788 評論

　　【農(nóng)機網(wǎng) 熱點關注】 為深入推進品牌強農(nóng)戰(zhàn)略，加強農(nóng)業(yè)品牌政策創(chuàng)設，7月24日，2020中國農(nóng)業(yè)品牌政策研討會在京舉行，農(nóng)業(yè)農(nóng)村部副部長于康震出席會議并講話。
 
　　近年來，農(nóng)業(yè)農(nóng)村部積極貫徹落實黨中央國務院決策部署，加速推進農(nóng)業(yè)品牌建設，取得積極成效。政策體系逐步完善，品牌基礎日益夯實，營銷推介創(chuàng)新有力，積極構(gòu)建政府、行業(yè)協(xié)會、科研院所和企業(yè)協(xié)同推進農(nóng)業(yè)品牌建設的新機制，推動了區(qū)域公用品牌、企業(yè)品牌、產(chǎn)品品牌“新三品”協(xié)同發(fā)展。
 
　　會議強調(diào)，在農(nóng)產(chǎn)品貿(mào)易競爭日益激烈、農(nóng)業(yè)經(jīng)濟風險不斷加劇的大背景下，加快推進農(nóng)業(yè)品牌建設已經(jīng)成為農(nóng)產(chǎn)品消費、抵御市場風險、推動農(nóng)業(yè)合作的重要力量。農(nóng)業(yè)品牌建設要以品質(zhì)為根本，增強品牌“競爭力”；要以創(chuàng)新為，提升品牌“感召力”；要以協(xié)同為基礎，培育品牌持久“生命力”；要以新基建為機遇，提升品牌“傳播力”。
 
　　會議發(fā)布并解讀了《中國農(nóng)業(yè)品牌發(fā)展報告(2020)》，宣布成立中國農(nóng)業(yè)品牌專家工作委員會。
 
　　中國農(nóng)業(yè)大學黨委書記姜沛民、校長孫其信等出席會議。來自政府部門、科研院所、行業(yè)協(xié)會、涉農(nóng)企業(yè)和品牌策劃機構(gòu)等單位代表重點圍繞農(nóng)業(yè)品牌政策創(chuàng)設、區(qū)域公用品牌建設、標準創(chuàng)建、價值評估等話題進行研討。會議同期進行了全網(wǎng)直播，數(shù)十萬人線上觀看。

上一篇： 生產(chǎn)企業(yè)看過來，遼寧省開展這類設施農(nóng)業(yè)產(chǎn)品補貼申報工作

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