中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì)發(fā)布《農(nóng)機(jī)行業(yè)健康可持續(xù)發(fā)展、守法經(jīng)營倡議書》

2019-08-01 09:44:26 來源：中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì) 閱讀量：21206 評(píng)論

　　【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】各位行業(yè)同仁：
 
　　多年以來，農(nóng)機(jī)行業(yè)在購置補(bǔ)貼和剛性需求的雙重拉動(dòng)下實(shí)現(xiàn)了較快發(fā)展。行業(yè)經(jīng)歷了野蠻成長(zhǎng)期，正在告別非理性主導(dǎo)的淘金時(shí)代，告別固定資產(chǎn)投資條件下規(guī)模經(jīng)濟(jì)主導(dǎo)的產(chǎn)品短缺現(xiàn)象，逐漸步入市場(chǎng)化、法治化的發(fā)展階段。同時(shí)，農(nóng)業(yè)發(fā)展的目標(biāo)開始轉(zhuǎn)向投資收益管理與當(dāng)前產(chǎn)業(yè)運(yùn)營趨同的現(xiàn)代農(nóng)業(yè)建設(shè)。當(dāng)前來看，農(nóng)機(jī)行業(yè)正在發(fā)生深刻變革，轉(zhuǎn)型升級(jí)正在加速進(jìn)行，不確定性正在進(jìn)一步加大。
 
　　中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì)作為的行業(yè)社團(tuán)組織，推動(dòng)和服務(wù)行業(yè)發(fā)展責(zé)無旁貸。歡迎行業(yè)與我們加強(qiáng)聯(lián)系和合作，同心同德、同舟共濟(jì)。在這個(gè)歷史性的關(guān)鍵轉(zhuǎn)折點(diǎn)，在2019年全國農(nóng)機(jī)流通工作會(huì)議隆重召開之際，中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì)鄭重發(fā)出農(nóng)機(jī)行業(yè)健康可持續(xù)發(fā)展、守法經(jīng)營倡議，具體如下：
 
　　一、在發(fā)展方向問題上，行業(yè)應(yīng)當(dāng)加快推進(jìn)農(nóng)業(yè)機(jī)械化由耕、種、收環(huán)節(jié)向植保、烘干、秸稈處理全過程發(fā)展，由種植業(yè)向畜牧業(yè)、漁業(yè)、設(shè)施農(nóng)業(yè)、農(nóng)產(chǎn)品初加工業(yè)延伸，由平原地區(qū)向丘陵山區(qū)擴(kuò)展，為實(shí)現(xiàn)農(nóng)業(yè)農(nóng)村現(xiàn)代化提供有力支撐；應(yīng)當(dāng)走農(nóng)機(jī)農(nóng)藝融合、機(jī)械化信息化融合、農(nóng)機(jī)服務(wù)模式與農(nóng)業(yè)適度規(guī)模經(jīng)營相適應(yīng)、機(jī)械化生產(chǎn)與農(nóng)田建設(shè)相適應(yīng)的科學(xué)發(fā)展路徑；應(yīng)當(dāng)高度重視數(shù)字農(nóng)業(yè)、智慧農(nóng)機(jī)的技術(shù)前景和推廣應(yīng)用。
 
　　二、在公司治理問題上，行業(yè)應(yīng)當(dāng)盡快實(shí)現(xiàn)組織成長(zhǎng)，建立符合時(shí)代需要的知識(shí)體系；應(yīng)當(dāng)加快提升戰(zhàn)略分析和企業(yè)管理能力，不斷提高運(yùn)營效率和管理水平，全面實(shí)現(xiàn)企業(yè)科學(xué)發(fā)展，促使內(nèi)控價(jià)值向經(jīng)營結(jié)果正面溢出；應(yīng)當(dāng)加強(qiáng)終端信息反饋，保證一線信息向管理層原聲傳輸、無損傳導(dǎo)；應(yīng)當(dāng)快速建立學(xué)習(xí)型企業(yè)，積極培養(yǎng)知識(shí)型員工，不斷吸納和凝聚的精英人才團(tuán)結(jié)奮斗；應(yīng)當(dāng)積極為員工搭建事業(yè)型平臺(tái)，繼續(xù)幫助實(shí)現(xiàn)他們的雄心壯志和偉大抱負(fù)。
 
　　三、在市場(chǎng)營銷與商業(yè)模式問題上，行業(yè)應(yīng)當(dāng)加強(qiáng)市場(chǎng)調(diào)查和需求研究，重視地頭主義；應(yīng)當(dāng)重視客戶關(guān)系管理和產(chǎn)品全生命周期服務(wù)營銷；應(yīng)當(dāng)從關(guān)注產(chǎn)品銷售和設(shè)備擁有，轉(zhuǎn)向關(guān)注設(shè)備利用和為大農(nóng)業(yè)服務(wù)的理念；應(yīng)當(dāng)從四海為家的跨區(qū)作業(yè)模式轉(zhuǎn)向?qū)俚亟?jīng)營、技術(shù)主導(dǎo)的綜合農(nóng)事服務(wù)，積極融入農(nóng)業(yè)社會(huì)化服務(wù)快速發(fā)展的時(shí)代洪流；應(yīng)當(dāng)從關(guān)注客戶轉(zhuǎn)向關(guān)注用戶、關(guān)注服務(wù)的價(jià)值傳導(dǎo)和意義。市場(chǎng)營銷要正確處理企業(yè)、顧客、社會(huì)三者的關(guān)系，行業(yè)應(yīng)當(dāng)從追求價(jià)值合作到追求價(jià)值鏈合作，追求價(jià)值觀合作，實(shí)現(xiàn)消費(fèi)者、企業(yè)內(nèi)外經(jīng)營者、社會(huì)公眾的長(zhǎng)期福利同步發(fā)展。
 
　　四、在產(chǎn)業(yè)競(jìng)爭(zhēng)與合作問題上，行業(yè)應(yīng)當(dāng)加強(qiáng)價(jià)值競(jìng)爭(zhēng)，減少價(jià)格競(jìng)爭(zhēng)；應(yīng)當(dāng)放棄抄襲復(fù)制、粗制濫造的思維模式，重視技術(shù)的有效積累與沉淀，實(shí)現(xiàn)精益求精的產(chǎn)品改進(jìn)與技術(shù)升級(jí)；應(yīng)當(dāng)平衡用戶經(jīng)營規(guī)模、用戶知識(shí)結(jié)構(gòu)、預(yù)期、設(shè)備運(yùn)用水平等要素，應(yīng)當(dāng)深度測(cè)算用戶數(shù)量、組織能量、產(chǎn)量質(zhì)量、市場(chǎng)容量，綜合考慮產(chǎn)品規(guī)劃；應(yīng)當(dāng)與全產(chǎn)業(yè)鏈誠信、通力合作，同生死、共命運(yùn)，共同奮發(fā)作為、共同承擔(dān)風(fēng)險(xiǎn)、共同分享利潤(rùn)；必須守法經(jīng)營，劃出紅線和底線；必須堅(jiān)決杜絕采用提供不實(shí)投檔信息、產(chǎn)品信息、銷售信息和虛購報(bào)補(bǔ)、重復(fù)報(bào)補(bǔ)、以小抵大等違規(guī)手段騙套補(bǔ)貼行為，或涉事產(chǎn)銷企業(yè)拒不配合調(diào)查、提供虛假調(diào)查材料等行為。
 
　　行業(yè)發(fā)展應(yīng)當(dāng)尊重市場(chǎng)經(jīng)濟(jì)原理，重視研究、科學(xué)決策。決定企業(yè)的不是產(chǎn)品，而是顧客。顧客在哪里,你的組織邊界就在哪里。農(nóng)機(jī)行業(yè)需要我們勇于自我革命，善于自我進(jìn)化。未來，能夠生存的理由就是更好地實(shí)現(xiàn)價(jià)值創(chuàng)造、更全面的深度的服務(wù)能力。更重要的是，在行業(yè)監(jiān)管日趨規(guī)范和嚴(yán)厲的大背景下，我們必須具有更強(qiáng)的使命感、更成熟的管理能力、更出色的資源整合水平，必須具有更高的法律敬畏意識(shí)；必須加強(qiáng)行業(yè)自律，規(guī)范行業(yè)行為，協(xié)調(diào)同行利益關(guān)系，維護(hù)行業(yè)間的公平競(jìng)爭(zhēng)和正當(dāng)利益，才能促進(jìn)行業(yè)健康、有序發(fā)展。中國農(nóng)業(yè)機(jī)械流通協(xié)會(huì)后期將積極探索建立行業(yè)懲戒機(jī)制，對(duì)違法違規(guī)行為依法采取業(yè)內(nèi)通報(bào)、譴責(zé)等措施。
 
　　同志們，讓我們緊密團(tuán)結(jié)在以同志為核心的黨中央周圍，在國家加快推進(jìn)農(nóng)業(yè)機(jī)械化和農(nóng)機(jī)裝備產(chǎn)業(yè)轉(zhuǎn)型升級(jí)的重要?dú)v史時(shí)期，不忘初心、牢記使命，健康可持續(xù)發(fā)展、守法經(jīng)營，矢志不渝地為三農(nóng)發(fā)展策馬驅(qū)馳，砥礪奮進(jìn)！

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