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農(nóng)機(jī)行業(yè)搭上共享經(jīng)濟(jì)快車(chē) 共享農(nóng)業(yè)或成新趨勢(shì)

2018-04-04 16:36:25 來(lái)源：中國(guó)農(nóng)機(jī)網(wǎng) 作者：四夕 閱讀量：33802 評(píng)論

導(dǎo)讀：近年來(lái)，“共享”這個(gè)概念迅速興起，在“互聯(lián)網(wǎng) ”的模式助推下更是呈爆發(fā)式增長(zhǎng)，成為了新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。共享單車(chē)、共享汽車(chē)、共享充電寶……共享經(jīng)濟(jì)正在影響著我們生活的方方面面，而近日，“共享”大家族又迎來(lái)了新的成員——共享農(nóng)機(jī)，這個(gè)在農(nóng)機(jī)行業(yè)被反復(fù)提及過(guò)的運(yùn)作模式終于搭上了共享經(jīng)濟(jì)的快車(chē)。

　　【中國(guó)農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】 近年來(lái)，“共享”這個(gè)概念迅速興起，在“互聯(lián)網(wǎng)+”的模式助推下更是呈爆發(fā)式增長(zhǎng)，成為了新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)。共享單車(chē)、共享汽車(chē)、共享充電寶……共享經(jīng)濟(jì)正在影響著我們生活的方方面面，而近日，“共享”大家族又迎來(lái)了新的成員——共享農(nóng)機(jī)，這個(gè)在農(nóng)機(jī)行業(yè)被反復(fù)提及過(guò)的運(yùn)作模式終于搭上了共享經(jīng)濟(jì)的快車(chē)。
 
　　據(jù)中國(guó)鄉(xiāng)村之聲《三農(nóng)中國(guó)》報(bào)道，今年在河北、安徽、山東等地出現(xiàn)的“共享農(nóng)機(jī)”，成為了春耕生產(chǎn)中基于移動(dòng)互聯(lián)網(wǎng)技術(shù)的一道獨(dú)特的風(fēng)景。在項(xiàng)目覆蓋區(qū)，只要登記注冊(cè)，交付押金，掃碼開(kāi)鎖等幾個(gè)簡(jiǎn)單的步驟，植保機(jī)就可以開(kāi)走，每天只需要100—200元不等的費(fèi)用，就可以完成數(shù)十畝果園、上百畝麥田的植保任務(wù)。
 
　　共享經(jīng)濟(jì)優(yōu)化資源配置
 
　　對(duì)農(nóng)民來(lái)說(shuō)，在農(nóng)業(yè)機(jī)械推廣過(guò)程中，價(jià)格是他們考慮的重要因素。對(duì)于很多人來(lái)說(shuō)，寧愿累點(diǎn)也狠不下心或者更恰當(dāng)?shù)恼f(shuō)是有心無(wú)力去購(gòu)買(mǎi)一些昂貴的農(nóng)機(jī)產(chǎn)品，哪怕這可以讓他們?cè)谵r(nóng)業(yè)勞作中輕松很多。即便政府開(kāi)展了各項(xiàng)農(nóng)機(jī)購(gòu)置補(bǔ)貼，面對(duì)一些“先進(jìn)儀器”動(dòng)輒幾萬(wàn)甚至幾十萬(wàn)的高昂價(jià)格，不少農(nóng)民還是望而卻步。
 
　　此外，除去價(jià)格昂貴的原因，維修成本高而農(nóng)機(jī)的利用率低，也是我國(guó)農(nóng)機(jī)市場(chǎng)發(fā)展進(jìn)步緩慢所一直面臨的問(wèn)題。從市場(chǎng)層面分析，農(nóng)機(jī)的使用主要集中在幾個(gè)重點(diǎn)時(shí)段，因此對(duì)于很多經(jīng)濟(jì)承受能力不高的家庭來(lái)說(shuō)，專(zhuān)門(mén)購(gòu)買(mǎi)農(nóng)機(jī)，就有點(diǎn)劃不來(lái)了。
 
　　而通過(guò)共享單車(chē)等經(jīng)營(yíng)模式的推廣，我們可以知道共享技術(shù)，能夠快速匹配資源，相對(duì)提高產(chǎn)品利用率降低使用成本。這為農(nóng)機(jī)行業(yè)的進(jìn)一步發(fā)展打開(kāi)了無(wú)限的想象空間，因此，共享農(nóng)機(jī)終于登上了“共享”這個(gè)已經(jīng)十分擁擠的舞臺(tái)。
 
　　共享農(nóng)機(jī)前景仍不容樂(lè)觀(guān)
 
　　與此前市場(chǎng)上出現(xiàn)的衣、食、住、行等大眾生活領(lǐng)域相關(guān)產(chǎn)品不同，農(nóng)機(jī)行業(yè)有其鮮明的個(gè)體特征：農(nóng)機(jī)產(chǎn)品需要專(zhuān)門(mén)的人員操作，專(zhuān)業(yè)化要求高；農(nóng)民因普遍接受教育程度低，對(duì)高科技新鮮事物接觸少，對(duì)于共享概念有一定的抵觸情緒；我國(guó)各地區(qū)地形、土壤、氣候差異大，加上農(nóng)作物的時(shí)令性生產(chǎn)，對(duì)農(nóng)機(jī)的使用需求、使用方法等都需要因地制宜、因時(shí)制宜；同時(shí)，因?yàn)檗r(nóng)民的知識(shí)局限性，在農(nóng)機(jī)的選擇上也有一定的不足，專(zhuān)業(yè)的農(nóng)機(jī)購(gòu)置機(jī)構(gòu)也*。因此，共享農(nóng)機(jī)的實(shí)施，必然涉及到操作人員的專(zhuān)業(yè)化培訓(xùn)、農(nóng)民的用戶(hù)習(xí)慣培養(yǎng)等不容忽視的問(wèn)題。
 
　　對(duì)于企業(yè)而言，共享經(jīng)營(yíng)模式的收入來(lái)源不再是出售產(chǎn)品那樣單一了，但這也凸顯了一個(gè)重要問(wèn)題，即機(jī)器的使用量。共享農(nóng)機(jī)只有達(dá)到一定的使用量，才能保證企業(yè)有一定的收益，從而可以提供可持續(xù)的服務(wù)，而非曇花一現(xiàn)式的運(yùn)營(yíng)模式，形成企業(yè)農(nóng)民之間的良好雙贏(yíng)局面。
 
　　此外，農(nóng)機(jī)的后期維護(hù)也是一個(gè)重要的環(huán)節(jié)，甚至可以決定農(nóng)機(jī)共享模式的成功與否，而農(nóng)機(jī)維修的技術(shù)含量顯然不低，提供一個(gè)專(zhuān)業(yè)化的后期維修團(tuán)隊(duì)也是目前至關(guān)重要的一環(huán)。農(nóng)機(jī)共享模式只有形成一個(gè)完整的產(chǎn)業(yè)鏈條才能夠?qū)崿F(xiàn)長(zhǎng)期有效發(fā)展，那么，這其中的每個(gè)環(huán)節(jié)，就都不能出現(xiàn)缺失。
 
　　小結(jié)
 
　　如今帶著明顯互聯(lián)網(wǎng)特征的共享農(nóng)機(jī)已經(jīng)走進(jìn)農(nóng)田，盡管它依然存在不少問(wèn)題，面臨一系列的挑戰(zhàn)，但畢竟邁出了步。我們不能因噎廢食，而應(yīng)該對(duì)農(nóng)機(jī)共享前景持正確態(tài)度，或許成功的道路還很遙遠(yuǎn)但是前景依然光明。作為農(nóng)機(jī)產(chǎn)業(yè)一次重要的模式突破，倘若成功，農(nóng)機(jī)領(lǐng)域勢(shì)必會(huì)引進(jìn)更多新模式，為農(nóng)機(jī)行業(yè)注入新鮮血液。
 
　　當(dāng)然，近段時(shí)間的共享經(jīng)濟(jì)發(fā)展過(guò)程中的一些商業(yè)亂象，引發(fā)了輿論的廣泛關(guān)注。從美團(tuán)和滴滴掀起網(wǎng)約車(chē)補(bǔ)貼大戰(zhàn)，到攜程等互聯(lián)網(wǎng)企業(yè)被曝“殺熟”，再到網(wǎng)約車(chē)司機(jī)、外賣(mài)騎手享受不到正式福利待遇……其根本原因還是在于競(jìng)爭(zhēng)模式上的無(wú)序，缺乏統(tǒng)一約束，共享農(nóng)機(jī)尚在興起階段應(yīng)該吸取教訓(xùn)，面對(duì)競(jìng)爭(zhēng)，應(yīng)該選擇的是以創(chuàng)新和提高產(chǎn)品質(zhì)量等為核心的“競(jìng)優(yōu)”方式。

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