中國農(nóng)機(jī)有望成為制造業(yè)的一張嶄新名片嗎？

———預(yù)測：2018中國農(nóng)機(jī)市場面臨大好機(jī)遇
2018-01-02 14:31:20 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：44728 評論

　　【中國農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】在國家“一帶一路”倡議引導(dǎo)下，越來越多的農(nóng)機(jī)企業(yè)不斷對外出口產(chǎn)品和技術(shù)，與海外展開合作，試想，我國的農(nóng)機(jī)產(chǎn)品有望成為中國制造在市場上的一張靚麗名片嗎？

 
　　農(nóng)機(jī)展 中國進(jìn)步明顯
 
　　2017年11月12-18日，來自53個國家和地區(qū)的2803位展商在兩年一屆的德國漢諾威農(nóng)機(jī)展上展示新技術(shù)與產(chǎn)品，展覽面積達(dá)到40萬平方米，展會觀眾來自138個國家，人數(shù)超過45萬，其中還包括10萬客商。
 
　　面對如此“大場面”，中國參展企業(yè)由2015年的100家上升到117家，在主要參展國家排名上從6名躍至第3名，緊隨德國、意大利之后。參展商中以整機(jī)參展的中國農(nóng)機(jī)企業(yè)有雷沃、一拖、東風(fēng)等。
 
　　德國農(nóng)業(yè)協(xié)會公關(guān)部負(fù)責(zé)人瑪琳·康朗在接受采訪時介紹說，“中國參展商已成為展會的重要部分，而且中國創(chuàng)新元素日益增多。”
 
　　雷沃旗下阿波斯集團(tuán)連續(xù)三屆參展，今年主打“全系列”概念，展出了代表國內(nèi)高技術(shù)水平的“高顏值”阿波斯P7000拖拉機(jī)，完善了阿波斯的產(chǎn)品組合，成為雷沃重工化創(chuàng)新發(fā)展的又一碩果。目前，阿波斯拖拉機(jī)功率覆蓋了100—260馬力，產(chǎn)品組合日臻完善，在滿足國內(nèi)外市場不斷提高的大馬力產(chǎn)品的需求上游刃有余。
 
　　中國一拖帶來參展的是一款東方紅LF2204動力換擋拖拉機(jī)。據(jù)介紹，這臺拖拉機(jī)裝配有北斗系統(tǒng)導(dǎo)航，共有48個前進(jìn)擋和41個倒檔，其動力換擋和動力換向技術(shù)組合不僅為駕駛員帶來舒適的操作體驗，而且有效降低油耗30%，只需經(jīng)過簡單的后處理，即可滿足歐洲市場的技術(shù)要求。
 
　　耕耘歐洲市場達(dá)12年時間的雷沃重工，現(xiàn)已沉淀一些較為成熟的機(jī)型，目前雷沃產(chǎn)品已經(jīng)銷售120多個國家和地區(qū)，每年向歐洲出口拖拉機(jī)超2000臺。而中國一拖作為發(fā)展了60多年的骨干企業(yè)，加快化布局，針對不同國家國情定制不同對策。今年8月，中國一拖正式入駐中白工業(yè)園，更是增加了一拖與農(nóng)機(jī)企業(yè)合作的資本。另外，根據(jù)“十三五”規(guī)劃，中國一拖在2020年進(jìn)出口總額將達(dá)到20億元人民幣，出口拖拉機(jī)1.5萬余臺。
 
　　“一帶一路”市場 中國農(nóng)機(jī)受熱捧
 
　　據(jù)海關(guān)數(shù)據(jù)顯示，2016年我國農(nóng)業(yè)機(jī)械出口總額為273.59億美元，其中主機(jī)(不含內(nèi)燃機(jī)和發(fā)電機(jī)組)出口79.03億美元。結(jié)合“一帶一路”倡議，亞洲成我國農(nóng)機(jī)出口的大市場。
 
　　今年5月，在馬里政府農(nóng)機(jī)設(shè)備采購競標(biāo)中，中標(biāo)的全部為雷沃歐豹50-60馬力段拖拉機(jī)明星產(chǎn)品。這是繼2015年首批訂單以來，第三次實(shí)現(xiàn)新的訂單突破。雷沃重工作為“一帶一路”的*，在馬里，雷沃重工已累計出口達(dá)7000臺雷沃拖拉機(jī)及機(jī)具，市場占有率達(dá)95%以上。
 
　　作為"一帶一路"戰(zhàn)略重點(diǎn)受益的裝備制造，中聯(lián)重科深耕海外市場，在意大利、德國、荷蘭、白俄羅斯、印度等9個"一帶一路"沿線國家擁有工業(yè)園或生產(chǎn)基地，有20個海外貿(mào)易平臺、8個境外備件中心庫，產(chǎn)品出口到31個沿線國家。
 
　　除了國內(nèi)的農(nóng)機(jī)大企，中小企業(yè)以及部分地區(qū)的本土企業(yè)也都搭上了“一帶一路”的順風(fēng)車，走上了快車道。11月20日，埃塞俄比亞—湖南工業(yè)園在埃塞俄比亞奧羅米亞州阿達(dá)瑪市動工建設(shè)；12月3日下午，肯尼亞政府前農(nóng)業(yè)和畜牧業(yè)部長一行到雙峰農(nóng)友機(jī)械集團(tuán)考察訪問，尋商機(jī)、覓合作。雙峰農(nóng)友集團(tuán)作為全國中小農(nóng)機(jī)企業(yè)走出的先鋒，生產(chǎn)的小型收割機(jī)和履帶自走式旋耕機(jī)、谷物烘干機(jī)深受東南亞國家用戶青睞；12月13日，中國農(nóng)業(yè)機(jī)械化科學(xué)研究院13日向埃塞俄比亞贈送多臺農(nóng)業(yè)機(jī)械設(shè)備，助力該國農(nóng)業(yè)發(fā)展。
 
　　據(jù)肯尼亞一家經(jīng)銷公司銷售經(jīng)理CLAUDIA TORRES女士介紹，“中國的農(nóng)機(jī)產(chǎn)品非常有競爭力，與同等馬力的其他品牌相比價格便宜一百萬肯尼亞先令，這是他們的一個競爭優(yōu)勢。這些農(nóng)機(jī)產(chǎn)品有不同功率的型號，從25馬力到150-200馬力不等，意味著可以進(jìn)入不同層級的市場，從農(nóng)民個體戶到大農(nóng)場主都有我們的客戶。”
 
　　歐洲市場 在劣勢中尋找商機(jī)
 
　　據(jù)統(tǒng)計，2016年出口*5位的省市為江蘇、浙江、廣東、上海和山東，出口總額達(dá)到175.79億美元，占出口總額的64.25%。其中，亞洲仍是我國農(nóng)機(jī)出口的大市場，小型拖拉機(jī)、耕種、收獲機(jī)械等以亞非拉市場為主，整機(jī)出口也主要集中在亞洲，市場份額一直穩(wěn)定在40%左右。
 
　　雖然對歐美出口額較大，但主要是以零部件、附加值較低的小機(jī)具和合資企業(yè)出口為主。在今年11月的德國漢諾威農(nóng)機(jī)展上，中國參展商雖達(dá)117家，但80%是以零部件為主的參展商，可見，對于歐洲來說，中國依然只是農(nóng)機(jī)制造大國，并非制造強(qiáng)國。
 
　　不過，歐盟東擴(kuò)12國的份額在逐年增加，2011-2016年5年間，出口額由5.21億美元增加到8.1億美元。
 
　　的主要農(nóng)機(jī)生產(chǎn)地區(qū)主要分布在歐洲、中國和北美，其中歐洲農(nóng)機(jī)產(chǎn)量占產(chǎn)量的27.3%，中國、北美分別占21.2%、19.3%。2011年農(nóng)機(jī)進(jìn)入爆發(fā)期，預(yù)計2018年將再次進(jìn)入爆發(fā)期。
 
　　以德國為例，上半年德國農(nóng)機(jī)工業(yè)營業(yè)額增長7%，預(yù)計全年將增長6%，達(dá)到76億歐元(592億元)。2018年將延續(xù)增長態(tài)勢。資料顯示，這樣的預(yù)估是基于實(shí)地調(diào)研而得出的。一方面，從現(xiàn)有調(diào)查來看，農(nóng)民需求重新被激活，投資計劃同比增加50%；另一方面工廠訂單充足，在產(chǎn)能充分發(fā)揮的基礎(chǔ)上，現(xiàn)有訂單可滿足3個月的產(chǎn)能需求。
 
　　而經(jīng)歷了6年低迷期的北美市場，美國走勢依然不樂觀，但卻給中國農(nóng)機(jī)帶來更多商機(jī)。據(jù)美國設(shè)備制造商協(xié)會統(tǒng)計，受美國疲軟的農(nóng)業(yè)經(jīng)濟(jì)影響，100馬力以下的拖拉機(jī)保持強(qiáng)勁的增長勢頭，而100馬力以上則一直處于低位徘徊。
 
　　另外，就歐洲機(jī)械制造商協(xié)會(CEMA)以及德國機(jī)械制造商協(xié)會(VDMA)統(tǒng)計，2017年，美國農(nóng)場數(shù)量約為206.5萬個，相比于1997年以來減少1.7%～6.1%，減少的農(nóng)場規(guī)模集中在9～2000英畝內(nèi)的中型農(nóng)場。而與此相反的，1～9英畝面積的農(nóng)場增長1.2%，因此，2018年100馬力以內(nèi)拖拉機(jī)的強(qiáng)勢市場走勢將會得到延續(xù)。
 
　　而對我國國內(nèi)100馬力的農(nóng)機(jī)機(jī)型來說，無疑不是一個很好的商機(jī)。中國農(nóng)機(jī)企業(yè)應(yīng)該果斷抓住機(jī)遇，進(jìn)一步打開歐洲市場的大門，讓我國農(nóng)機(jī)產(chǎn)品成為中國制造業(yè)在市場上的一張嶄新的名片。

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