東風農(nóng)機一路逆勢上揚 穩(wěn)握市場主導權

2017-10-17 17:15:27 來源：中國農(nóng)機網(wǎng) 閱讀量：49720 評論

　　【中國農(nóng)機網(wǎng) 明星企業(yè)】 提起今年的農(nóng)機市場行情，相信很多人都要搖頭了，是的，今年市場低迷程度著實讓業(yè)界信心大打折扣，金九銀十也已過半，農(nóng)機市場卻不見明顯的回暖跡象，在如此不景氣的狀況下，《農(nóng)業(yè)機械》雜志主編劉振營在第五屆中國農(nóng)機論壇上這樣形容農(nóng)機市場現(xiàn)狀：
 
　　他認為，前些年農(nóng)機市場的高速增長，農(nóng)機行業(yè)處在風口浪尖，“即使是豬也能飛起來”?，F(xiàn)在風力小了，先掉下來的肯定是豬，狗啊、兔子啊，會不斷下降；風力再小一些，雞、鴨等翅膀不怎么硬的，也會掉下來；而后留下的則是雄鷹，它會扇動翅膀向更高、更遠處飛翔?，F(xiàn)在市場處于調(diào)整期，生存對于企業(yè)來說是一個嚴峻的考驗，大浪淘沙之后，真正搞農(nóng)機的才能活下來，也就是“本身會飛的，才能在沒有風的時候也能飛”，留下來的才是的企業(yè)。而常州東風農(nóng)機集團有限公司(以下簡稱東風農(nóng)機)就屬于“本身會飛”的那一類。
 
東風農(nóng)機一路逆勢上揚 穩(wěn)握市場主導權
 
　　以創(chuàng)新造活市場
 
　　近些年來，世界經(jīng)濟形勢低迷、農(nóng)機產(chǎn)能過剩，我國的農(nóng)機進出口情況并不樂觀，但東風農(nóng)機卻憑借自身的創(chuàng)新潛能成功收獲緬甸、孟加拉、印度等東南亞國家和烏克蘭、土耳其等東歐國家的大量訂單。2003年還只能生產(chǎn)小型手扶拖拉機的東風農(nóng)機，如今已經(jīng)見不到手扶拖拉機的蹤影了，取而代之的是高附加值的大中型拖拉機，這一切都得益于東風農(nóng)機一貫秉承的創(chuàng)新精神。據(jù)悉，東風農(nóng)機近幾年的研發(fā)費用始終保持在銷售額的3%以上，每年近1億多元的技改投入，讓東風農(nóng)機有足夠的底氣去開拓市場。
 
　　不遺余力支持機械化推進活動
 
　　2017年9月12 日在內(nèi)蒙古自治區(qū)烏蘭察布市舉辦“馬鈴薯生產(chǎn)全程機械化推進活動”，東風農(nóng)機以支持單位參與演示，活動主要內(nèi)容包括現(xiàn)場觀摩馬鈴薯全程機械化生產(chǎn)作業(yè)演示；參觀馬鈴薯產(chǎn)業(yè)化生產(chǎn)加工企業(yè)；參觀馬鈴薯產(chǎn)業(yè)化育種生產(chǎn)基地；組織馬鈴薯生產(chǎn)全程機械化推進研討等。
 
　　好口碑造就東風農(nóng)機“鐵桿粉”
 
　　持續(xù)穩(wěn)步的前進除了企業(yè)自身的實力過硬之外，還得益于一批忠實追隨的農(nóng)機手。在甘肅省環(huán)縣有一位普通的農(nóng)機大戶程朝陽，他經(jīng)營著一家農(nóng)機專業(yè)合作社，是東風農(nóng)機的“鐵桿粉絲”，從決定干農(nóng)機的那一刻起，程朝陽便看準了東風農(nóng)機的潛力，購置了1臺東風304型拖拉機及配套機具搞作業(yè)服務，問其為何會選擇東風牌農(nóng)機，他這樣回答：“打臺拖拉機開始，基本不壞，從來沒有大修過，比較皮實。”產(chǎn)品好不好，只有用過的農(nóng)機手有發(fā)言權，程朝陽此番話無疑是東風農(nóng)機產(chǎn)品質(zhì)量過硬的好證明。
 
　　作為經(jīng)銷商，更是對東風農(nóng)機有十足的信心，面對今年嚴重下滑的市場，幾個東風農(nóng)機的經(jīng)銷商卻并不擔心。一個專銷東風輪式拖拉機的經(jīng)銷商說：“我們銷出去的東風拖拉機根本就沒有返回來修的，今年已經(jīng)走了三、四十臺100馬力以上的，比去年增長了20%左右，東風機子沒麻噠(陜西方言，‘沒問題’的意思)。”
 
　　機會是留給有準備的人，面對市場頹勢，只有堅持做產(chǎn)品的企業(yè)才能獲得終的市場主導權，東風農(nóng)機正在不遺余力地踐行這一件事，農(nóng)機市場不會一直疲軟下去，面對未知的未來，東風農(nóng)機亦做好了萬全的準備，繼續(xù)向世界農(nóng)機方陣進發(fā)。
 

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