農(nóng)機(jī)電商的“雙十一”何時(shí)來(lái)臨？

2016-11-23 17:32:42 來(lái)源：中國(guó)農(nóng)機(jī)網(wǎng) 閱讀量：17509 評(píng)論

　　【中國(guó)農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】近幾天，筆者經(jīng)常會(huì)看到浩浩蕩蕩的拿快遞“大軍”，聽(tīng)到“只能吃土”的哀嚎，盡管“雙十一”這個(gè)日子已經(jīng)過(guò)去了，但其引發(fā)的消費(fèi)效應(yīng)還在繼續(xù)發(fā)酵。在電子商務(wù)高速發(fā)展的今天，幾乎什么都能在網(wǎng)上實(shí)現(xiàn)交易，網(wǎng)購(gòu)已經(jīng)成為一種時(shí)尚的消費(fèi)模式，這也給農(nóng)業(yè)機(jī)械銷售拓寬了渠道，農(nóng)機(jī)電商正在悄然興起。
　　
　　
　　發(fā)展優(yōu)勢(shì)：政策利好 市場(chǎng)巨大
　　
　　去年，國(guó)務(wù)院發(fā)布了《關(guān)于大力發(fā)展電子商務(wù)加快培育經(jīng)濟(jì)新動(dòng)力的意見(jiàn)》，農(nóng)業(yè)部、國(guó)家發(fā)改委、商務(wù)部聯(lián)合印發(fā)了《推進(jìn)農(nóng)業(yè)電子商務(wù)發(fā)展行動(dòng)計(jì)劃》，要求積極實(shí)施“互聯(lián)網(wǎng) ”現(xiàn)代農(nóng)業(yè)行動(dòng)，扎實(shí)推進(jìn)農(nóng)業(yè)電子商務(wù)快速健康發(fā)展，努力把農(nóng)業(yè)電子商務(wù)打造成為大眾創(chuàng)業(yè)、萬(wàn)眾創(chuàng)新的平臺(tái)。這些政策的頒布為農(nóng)機(jī)電商注入發(fā)展新動(dòng)力。
　　
　　此外，中國(guó)是農(nóng)業(yè)大國(guó)，隨著機(jī)械化的推廣和普及，農(nóng)機(jī)需求量不斷加大，單一的售賣模式競(jìng)爭(zhēng)趨于飽和，拓展新的銷售渠道成為農(nóng)機(jī)企業(yè)急需解決的問(wèn)題，農(nóng)機(jī)電商市場(chǎng)亟待深耕。近兩年，許多國(guó)內(nèi)的電商巨頭都開(kāi)始紛紛涉足農(nóng)機(jī)領(lǐng)域，農(nóng)機(jī)電商這塊大蛋糕受到越來(lái)越多人的“垂涎”。
　　
　　發(fā)展劣勢(shì)：初級(jí)階段仍舊困難重重
　　
　　盡管政策紅利和市場(chǎng)驅(qū)動(dòng)使不少電商巨頭和農(nóng)機(jī)企業(yè)開(kāi)始投入農(nóng)機(jī)電商領(lǐng)域，但是處于發(fā)展初級(jí)階段的農(nóng)機(jī)電商依舊面臨重重的障礙和考驗(yàn)。
　　
　　首先，農(nóng)村基礎(chǔ)條件差、標(biāo)準(zhǔn)化程度低是目前農(nóng)業(yè)電商領(lǐng)域的“通病”。農(nóng)機(jī)不同于其他衣服、零食等快消品，農(nóng)機(jī)體型巨大，運(yùn)輸本就不易，農(nóng)村還不夠完善的物流體系是一大障礙，一旦遇到質(zhì)量問(wèn)題，也不是簡(jiǎn)單鼠標(biāo)點(diǎn)擊“退貨”就可以的。
　　
　　其次，農(nóng)民購(gòu)物觀念問(wèn)題。雖說(shuō)現(xiàn)在提倡培育新型職業(yè)農(nóng)民，但是不可忽視的是，我國(guó)目前大部分農(nóng)民的文化水平和所接受的購(gòu)物觀念讓他們放心網(wǎng)購(gòu)還是不那么容易的，這是一個(gè)循序漸進(jìn)的過(guò)程，是一場(chǎng)持久戰(zhàn)。
　　
　　后，有一個(gè)不可避免的問(wèn)題，那就是“農(nóng)機(jī)購(gòu)置補(bǔ)貼”。目前，我國(guó)農(nóng)機(jī)市場(chǎng)、補(bǔ)貼和農(nóng)機(jī)電商之間的產(chǎn)業(yè)鏈條還待形成。
　　
　　克服苦難：農(nóng)機(jī)產(chǎn)品銷售與服務(wù)電商化將是大勢(shì)所趨
　　
　　每一樣新鮮事物的發(fā)展都需要經(jīng)歷重重考驗(yàn)，農(nóng)機(jī)電商自然也不例外，現(xiàn)階段，我們要做的就是克服一切不利因素，發(fā)展壯大自身實(shí)力，讓農(nóng)機(jī)產(chǎn)品銷售與服務(wù)電商化成為大勢(shì)所趨，
　　
　　當(dāng)前，農(nóng)機(jī)電商要牢牢把握住政策紅利，有了“撐腰的”，發(fā)展路上自然波折要少很多。已經(jīng)成立的農(nóng)機(jī)電商要時(shí)刻保持危機(jī)感，懂得把握機(jī)遇，實(shí)打?qū)嵉淖尭鞣N便民、惠民、便商、惠商的概念和想法逐漸落地，真正搶占行業(yè)制高點(diǎn)。另外，對(duì)于任何行業(yè)來(lái)說(shuō)，創(chuàng)新是持久發(fā)展之根本，農(nóng)機(jī)電商化發(fā)展更是如此。推動(dòng)技術(shù)創(chuàng)新、管理創(chuàng)新、服務(wù)創(chuàng)新和制度創(chuàng)新，將移動(dòng)互聯(lián)網(wǎng)、云計(jì)算、大數(shù)據(jù)、物聯(lián)網(wǎng)等新一代信息技術(shù)貫穿到農(nóng)機(jī)電子商務(wù)的各領(lǐng)域各環(huán)節(jié)，切實(shí)增強(qiáng)自主創(chuàng)新能力，保障農(nóng)機(jī)電子商務(wù)快速健康持續(xù)發(fā)展。
　　
　　不斷發(fā)展的農(nóng)機(jī)電商，正在改變著中國(guó)農(nóng)機(jī)行業(yè)的銷售和服務(wù)格局，甚至將來(lái)會(huì)撼動(dòng)整個(gè)行業(yè)生態(tài)。未來(lái)，農(nóng)機(jī)電商將更加致力于自身發(fā)展，遵循行業(yè)規(guī)范，維護(hù)市場(chǎng)秩序，爭(zhēng)取早日迎來(lái)屬于農(nóng)機(jī)電商的“雙十一”。

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