玉柴2025品牌大會召開

2025-01-09 10:20:53 來源：玉柴集團(tuán) 閱讀量：19933 評論

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 1月8日，玉柴召開2025品牌大會，總結(jié)過去一年品牌工作成績，表彰先進(jìn)，部署新一年的品牌工作。玉柴集團(tuán)黨委書記、董事長李漢陽參加會議并講話。
 
　　品牌是企業(yè)核心競爭力的重要體現(xiàn)，也是企業(yè)最寶貴的資產(chǎn)之一，玉柴把品牌力作為實現(xiàn)戰(zhàn)略目標(biāo)的重要支撐。
 
　　2024年，玉柴深入推進(jìn)品效合一的“天、地、人”網(wǎng)建設(shè)，品牌傳播矩陣更加健全，品牌傳播聲量持續(xù)壯大，品牌價值持續(xù)提升。如，成功打造City姐妹花新IP，推出系列百萬流量級的短視頻作品；成功策劃合作伙伴大會、科技工作者日活動、玉柴泰國工廠投產(chǎn)、星輝動力發(fā)布、員工汽車獎勵等重大事件傳播；在中央廣播電視總臺等權(quán)威主流媒體推出系列專題專版報道；“玉柴機(jī)器 王牌動力”成為引爆城市的超級品牌口號；玉柴品牌價值躍升至1020.59億元。
 
　　會議對2024年度優(yōu)秀品牌策劃、優(yōu)秀品牌傳播達(dá)人和優(yōu)秀宣傳分隊進(jìn)行了表彰。李漢陽等公司領(lǐng)導(dǎo)為獲獎代表頒獎。
 
　　李漢陽充分肯定了2024年玉柴品牌工作的成效，認(rèn)為玉柴品牌工作具有“面廣”“道多”“點深”“緊貼熱點”等鮮明特點，向外界展現(xiàn)了一個更加立體、充滿活力、充滿溫度的玉柴，在國內(nèi)和海外進(jìn)一步打響了玉柴金字招牌，獲得了各級黨委政府、合作伙伴和社會公眾的廣泛關(guān)注。
 
　　李漢陽強調(diào)，品牌是企業(yè)與客戶之間的精神紐帶，代表著企業(yè)的信譽、品質(zhì)和價值觀。在數(shù)字化浪潮無比洶涌、客戶需求不斷升級的今天，我們必須緊跟時代步伐，不斷創(chuàng)新獨具玉柴魅力和特色的品牌策略，構(gòu)建起更加立體化、網(wǎng)絡(luò)化、規(guī)范化的品牌體系。各級管理干部和全體玉柴建設(shè)者要躬身入局玉柴品牌傳播工作，讓玉柴的聲音傳得更廣更遠(yuǎn)，為企業(yè)高質(zhì)量發(fā)展增勢蓄能。

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