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以夢(mèng)為馬，不負(fù)韶華——?jiǎng)P斯紐荷蘭 2025 年經(jīng)銷商大會(huì)盛大舉行

2024-12-12 10:02:54 來(lái)源：凱斯CaseIH 閱讀量：10266 評(píng)論

導(dǎo)讀：12月11日，凱斯紐荷蘭 2025 年經(jīng)銷商大會(huì)在廣州盛大召開，行業(yè)精英齊聚一堂，共商發(fā)展大計(jì)，同繪未來(lái)藍(lán)圖。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 12月11日，凱斯紐荷蘭 2025 年經(jīng)銷商大會(huì)在廣州盛大召開，行業(yè)精英齊聚一堂，共商發(fā)展大計(jì)，同繪未來(lái)藍(lán)圖。
 
　　本次大會(huì)以“以夢(mèng)為馬，不負(fù)韶華”為主題，彰顯著凱斯紐荷蘭與經(jīng)銷商伙伴在充滿挑戰(zhàn)與機(jī)遇的 2025年，攜手奮進(jìn)，共同書寫農(nóng)業(yè)機(jī)械領(lǐng)域奮進(jìn)篇章的努力與決心。
 
　　回顧成績(jī)，明確方向
 
　　大會(huì)伊始，凱斯紐荷蘭中國(guó)區(qū)農(nóng)業(yè)機(jī)械商務(wù)總監(jiān)曹源發(fā)表了開幕致辭，他表示過(guò)去的一年里，面對(duì)復(fù)雜多變的市場(chǎng)環(huán)境和激烈的行業(yè)競(jìng)爭(zhēng)，凱斯紐荷蘭憑借著卓越的產(chǎn)品品質(zhì)、領(lǐng)先的技術(shù)創(chuàng)新以及經(jīng)銷商伙伴們的堅(jiān)定支持與辛勤付出，在農(nóng)業(yè)機(jī)械市場(chǎng)中穩(wěn)扎穩(wěn)打，取得了一系列優(yōu)異的成績(jī)。
 
　　曹源面向與會(huì)的經(jīng)銷商們?cè)敿?xì)介紹了凱斯紐荷蘭在 2024 年的工作進(jìn)展情況。他從國(guó)家政策導(dǎo)向、市場(chǎng)動(dòng)態(tài)趨勢(shì)、產(chǎn)品需求特征等多維度深入剖析了未來(lái)可能面臨的重重挑戰(zhàn)以及潛藏的全新發(fā)展機(jī)遇。此外，曹源還對(duì) 2025 年的市場(chǎng)走向進(jìn)行了前瞻性預(yù)測(cè)，并全面介紹了公司在新一年的發(fā)展戰(zhàn)略規(guī)劃藍(lán)圖。
 
　　隨后、各CBU大區(qū)經(jīng)理及渠道部門對(duì)各自區(qū)域的工作亮點(diǎn)進(jìn)行了總結(jié)，并對(duì)2025年區(qū)域工作計(jì)劃進(jìn)行了介紹。
 
　　靈活融資
 
　　在解決用戶資金短缺與購(gòu)機(jī)需求的矛盾方面，融資租賃模式發(fā)揮了關(guān)鍵的銜接作用。凱斯紐荷蘭商業(yè)保理有限公司財(cái)務(wù)總監(jiān)張宏遠(yuǎn)向參會(huì)者闡釋了金融服務(wù)業(yè)務(wù)的相關(guān)情況。
 
　　他指出，商業(yè)保理會(huì)以客戶為核心導(dǎo)向，為用戶在設(shè)備的整個(gè)使用周期內(nèi)給予金融層面的貼心關(guān)懷，借助提供多樣化且靈活的融資方案，助力用戶達(dá)成設(shè)備的更新?lián)Q代、技術(shù)的優(yōu)化升級(jí)以及業(yè)務(wù)領(lǐng)域的拓展延伸。
 
　　客戶服務(wù)
 
　　客戶支持扮演著保障業(yè)務(wù)流暢、增進(jìn)客戶滿意度及提升企業(yè)市場(chǎng)競(jìng)爭(zhēng)力的關(guān)鍵角色。中國(guó)區(qū)客戶支持部門負(fù)責(zé)人楊大偉向全體經(jīng)銷商展示了客戶支持在平臺(tái)搭建、政策支持及客戶感受提升等方面所取得的成果及進(jìn)步。
 
　　在售后服務(wù)體系的搭建方面，公司始終全力以赴，上線全新服務(wù)平臺(tái)，構(gòu)建起完備的售后服務(wù)網(wǎng)絡(luò)，安排了專業(yè)素養(yǎng)過(guò)硬的售后服務(wù)團(tuán)隊(duì)，儲(chǔ)備了充裕的配件庫(kù)存，以此保證能夠迅速回應(yīng)客戶的售后訴求，為客戶呈上高效、便利且高品質(zhì)的售后服務(wù)。
 
　　配件供應(yīng)
 
　　充足及時(shí)的配件供應(yīng)，乃是保障設(shè)備穩(wěn)定運(yùn)行的關(guān)鍵所在與必要前提。中國(guó)區(qū)配件商務(wù)總監(jiān)李俊在會(huì)上向各位參會(huì)嘉賓詳細(xì)闡述了后市場(chǎng)業(yè)務(wù)的整體情況。
 
　　李俊表示 2025年配件部門將持續(xù)為經(jīng)銷商提供的一系列更為全面、有力的支持舉措，全力促進(jìn)經(jīng)銷商的不斷成長(zhǎng)與壯大，共同推動(dòng)后市場(chǎng)業(yè)務(wù)邁向更加繁榮昌盛的新發(fā)展階段。
 
　　產(chǎn)品介紹
 
　　精準(zhǔn)適宜的產(chǎn)品組合，在契合客戶需求、提升市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)以及促進(jìn)業(yè)務(wù)持續(xù)進(jìn)階等多方面，均發(fā)揮著舉足輕重且無(wú)可替代的關(guān)鍵效能。中國(guó)區(qū)產(chǎn)品市場(chǎng)總監(jiān)羅昊向蒞臨的經(jīng)銷商全方位展示了凱斯紐荷蘭國(guó)四產(chǎn)品線的深度優(yōu)化與提升。
 
　　2025年，更多先進(jìn)設(shè)計(jì)及技術(shù)將應(yīng)用到產(chǎn)品組合中，為用戶提供更廣泛、更高效、更智能的選擇，全方位賦能用戶體驗(yàn)與業(yè)務(wù)拓展。在產(chǎn)品戰(zhàn)略上，凱斯紐荷蘭將繼續(xù)堅(jiān)持雙品牌運(yùn)用策略，進(jìn)一步豐富產(chǎn)品線，發(fā)揮品牌多重比較優(yōu)勢(shì)，推出更多適應(yīng)不同地區(qū)、不同農(nóng)業(yè)生產(chǎn)模式的個(gè)性化產(chǎn)品解決方案。
 
　　精準(zhǔn)科技
 
　　“以自動(dòng)化驅(qū)動(dòng)，以數(shù)字化領(lǐng)航，共同賦能農(nóng)業(yè)發(fā)展。”中國(guó)區(qū)精準(zhǔn)科技業(yè)務(wù)總監(jiān)任聰向與會(huì)嘉賓深入介紹了凱斯紐荷蘭在農(nóng)機(jī)精準(zhǔn)科技領(lǐng)域的進(jìn)步與提升。
 
　　持續(xù)進(jìn)階優(yōu)化的車輛自動(dòng)化系統(tǒng)，以及精準(zhǔn)農(nóng)業(yè)數(shù)據(jù)分析與可視化工具等前沿科技，將在未來(lái)作業(yè)中的不斷應(yīng)用，將操作及數(shù)據(jù)可視化，進(jìn)一步提高農(nóng)業(yè)生產(chǎn)效率，為用戶帶來(lái)更多指導(dǎo)，創(chuàng)造更為豐厚的經(jīng)濟(jì)效益與綜合收益。
 
　　政策與品牌支持
 
　　深入理解產(chǎn)品政策及經(jīng)銷商成長(zhǎng)支持體系，對(duì)經(jīng)銷商增強(qiáng)自身市場(chǎng)競(jìng)爭(zhēng)力、驅(qū)動(dòng)業(yè)務(wù)增長(zhǎng)與市場(chǎng)版圖擴(kuò)張至關(guān)重要。中國(guó)區(qū)商務(wù)市場(chǎng)總監(jiān)崔沐川同經(jīng)銷商一同回顧了2024年公司在市場(chǎng)推廣策略、品牌塑造與市場(chǎng)拓展等方面等活動(dòng)及舉措。
 
　　凱斯紐荷蘭與經(jīng)銷商伙伴緊密合作，深入挖掘市場(chǎng)潛力，積極拓展銷售渠道。通過(guò)舉辦各類產(chǎn)品推廣演示活動(dòng)、參加國(guó)內(nèi)優(yōu)質(zhì)農(nóng)業(yè)展會(huì)以及加強(qiáng)與農(nóng)業(yè)合作社、種植大戶等終端用戶的溝通與合作，全方位構(gòu)建并提升品牌形象，進(jìn)一步將凱斯紐荷蘭的優(yōu)質(zhì)產(chǎn)品和服務(wù)推向更廣闊的市場(chǎng)。
 
　　表彰優(yōu)秀，共繪未來(lái)
 
　　大會(huì)的尾聲，迎來(lái)了激動(dòng)人心的頒獎(jiǎng)環(huán)節(jié)。凱斯紐荷蘭對(duì)過(guò)去一年在銷售業(yè)績(jī)、市場(chǎng)拓展、售后服務(wù)等方面表現(xiàn)卓越的經(jīng)銷商伙伴進(jìn)行了表彰和獎(jiǎng)勵(lì)。這些優(yōu)秀經(jīng)銷商代表們用實(shí)際行動(dòng)詮釋了對(duì)凱斯紐荷蘭品牌的忠誠(chéng)與熱愛。
 
　　獲獎(jiǎng)經(jīng)銷商代表在發(fā)表感言時(shí)表示，凱斯紐荷蘭一直以來(lái)都是他們最堅(jiān)實(shí)的合作伙伴，公司的優(yōu)質(zhì)產(chǎn)品、先進(jìn)技術(shù)和完善服務(wù)是他們?cè)谑袌?chǎng)競(jìng)爭(zhēng)中取得成功的關(guān)鍵保障。
 
　　在經(jīng)驗(yàn)分享環(huán)節(jié)，幾位新老經(jīng)銷商代表回顧了他們與凱斯紐荷蘭攜手并進(jìn)的旅程，以及在此過(guò)程中的業(yè)務(wù)成長(zhǎng)與豐碩成果；并與在座嘉賓就拓寬銷售渠道、增強(qiáng)市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)、提升團(tuán)隊(duì)能力等方面的實(shí)戰(zhàn)經(jīng)驗(yàn)進(jìn)行了交流。
 
　　凱斯紐荷蘭中國(guó)區(qū)及蒙古國(guó)總裁李康在總結(jié)發(fā)言中指出，盡管過(guò)去一年挑戰(zhàn)重重，但我們依然交出了不錯(cuò)的成績(jī)單，這些成果離不開廣大經(jīng)銷商的努力與支持。李康重申了凱斯紐荷蘭在產(chǎn)品、技術(shù)及經(jīng)銷商網(wǎng)絡(luò)方面的核心競(jìng)爭(zhēng)力，并指出凱斯紐荷蘭將致力于不斷提升、全面支持、更精準(zhǔn)對(duì)接更多應(yīng)用場(chǎng)景及用戶需求。
 
　　此外，凱斯紐荷蘭亞太區(qū)總裁盧卡·馬納蒂先生亦發(fā)表了致辭。他高度贊揚(yáng)了中國(guó)市場(chǎng)在近年展現(xiàn)出的卓越表現(xiàn)、成熟的經(jīng)銷商網(wǎng)絡(luò)及巨大的發(fā)展?jié)摿?，并?duì)所有團(tuán)隊(duì)成員的辛勤付出與不懈努力表達(dá)了深切感謝。盧卡先生表示，集團(tuán)將繼續(xù)為經(jīng)銷商提供全方位的支持，將優(yōu)秀的產(chǎn)品與技術(shù)引入中國(guó)市場(chǎng)。
 
　　以夢(mèng)為馬，是我們追逐農(nóng)業(yè)機(jī)械夢(mèng)想的堅(jiān)定信念；不負(fù)韶華，是我們?cè)跉q月長(zhǎng)河中拼搏奮進(jìn)的莊嚴(yán)承諾。相信在全體凱斯紐荷蘭人的共同努力下，在廣大經(jīng)銷商伙伴的大力支持下，我們一定能夠在跑出加速度，創(chuàng)造新輝煌！

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