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玉柴榮獲中國(guó)品牌建設(shè)促進(jìn)會(huì)“功勛品牌單位”稱號(hào)

2023-06-26 10:09:35 來(lái)源：玉柴集團(tuán) 閱讀量：12489 評(píng)論

導(dǎo)讀：近日，由中國(guó)品牌建設(shè)促進(jìn)會(huì)主辦的中國(guó)特色品牌價(jià)值評(píng)價(jià)十周年大會(huì)暨首屆品牌領(lǐng)跑者論壇在北京召開(kāi)。玉柴獲評(píng)中國(guó)品牌建設(shè)促進(jìn)會(huì)“功勛品牌單位”稱號(hào)。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】近日，由中國(guó)品牌建設(shè)促進(jìn)會(huì)主辦的中國(guó)特色品牌價(jià)值評(píng)價(jià)十周年大會(huì)暨首屆品牌領(lǐng)跑者論壇在北京召開(kāi)。玉柴獲評(píng)中國(guó)品牌建設(shè)促進(jìn)會(huì)“功勛品牌單位”稱號(hào)，這是對(duì)玉柴集團(tuán)在品牌建設(shè)方面取得成績(jī)的充分肯定。
 
　　會(huì)上，中國(guó)品牌建設(shè)促進(jìn)會(huì)理事長(zhǎng)、原國(guó)家質(zhì)檢總局副局長(zhǎng)劉平均致歡迎詞，十二屆全國(guó)政協(xié)副主席陳元出席并作重要講話，中國(guó)品牌建設(shè)促進(jìn)會(huì)副理事長(zhǎng)兼秘書(shū)長(zhǎng)鄭志受作工作報(bào)告。原國(guó)家質(zhì)檢總局局長(zhǎng)支樹(shù)平和十余位省部級(jí)領(lǐng)導(dǎo)出席會(huì)議，有關(guān)地方政府、品牌機(jī)構(gòu)、知名企業(yè)、高等院校、品牌專家等近400人共聚一堂，見(jiàn)證了中國(guó)品牌建設(shè)十年所取得的成就。
 
　　近年來(lái)，玉柴堅(jiān)定實(shí)施“同心多元化”戰(zhàn)略和“1235”戰(zhàn)略，致力于以持續(xù)技術(shù)創(chuàng)新為客戶不斷創(chuàng)造價(jià)值，聚焦核心主業(yè)發(fā)動(dòng)機(jī)領(lǐng)域，領(lǐng)先同行推出了我國(guó)首臺(tái)滿足國(guó)六排放法規(guī)發(fā)動(dòng)機(jī)、全球首臺(tái)功率分流型插電式混合動(dòng)力、全球首臺(tái)混合動(dòng)力電驅(qū)無(wú)級(jí)變速動(dòng)力總成、中國(guó)首臺(tái)商用車燃?xì)浒l(fā)動(dòng)機(jī)、中國(guó)首個(gè)柔性燃料發(fā)動(dòng)機(jī)平臺(tái)等，引領(lǐng)了發(fā)動(dòng)機(jī)行業(yè)的綠色革命。依托公司過(guò)硬的產(chǎn)品品質(zhì)、領(lǐng)先的產(chǎn)品技術(shù)、優(yōu)質(zhì)的產(chǎn)品服務(wù)，以及近年來(lái)品牌管理的改善及強(qiáng)化，玉柴的品牌形象邁向高端化、國(guó)際化，品牌美譽(yù)度不斷提高。近期，世界品牌實(shí)驗(yàn)室發(fā)布的中國(guó)500最具價(jià)值品牌榜單中，玉柴以858億元的品牌價(jià)值位居第101位、行業(yè)首位。
 
　　中國(guó)品牌建設(shè)促進(jìn)會(huì)于2013年6月18日正式成立，是國(guó)內(nèi)唯一從事品牌工作的全國(guó)性社會(huì)團(tuán)體，致力于促進(jìn)中國(guó)品牌建設(shè)事業(yè)發(fā)展和提高產(chǎn)品質(zhì)量。十年來(lái)，中國(guó)品牌建設(shè)促進(jìn)會(huì)積極響應(yīng)習(xí)近平總書(shū)記“推動(dòng)中國(guó)產(chǎn)品向中國(guó)品牌轉(zhuǎn)變”的指示精神，全力倡導(dǎo)“科學(xué)、公正、公開(kāi)、公認(rèn)”的原則，打造“中國(guó)品牌、質(zhì)量上乘、服務(wù)優(yōu)良、開(kāi)拓創(chuàng)新”的理念，緊跟國(guó)家“一帶一路”倡議，推動(dòng)中國(guó)品牌走向世界，提升中國(guó)品牌國(guó)際影響力和競(jìng)爭(zhēng)力。

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