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全“新”出發(fā),一“心”為農 | 愛科中國2021年大事記

2022-02-10 09:20:35 來源:農機網原創(chuàng) 閱讀量:47885 評論

導讀:1月12日,以“智享未來”為主題的2021愛科中國線上新產品發(fā)布會隆重召開,此次發(fā)布會采取了全媒體多渠道線上直播模式,隆重推出了麥賽福格森全球系列“智享版”拖拉機及麥賽福格森高密度小方捆打捆機。愛科全體經銷商、全國各地用戶及多家媒體等近萬人觀看了此次直播。

  【農機網 明星企業(yè)】2021年已圓滿收官,愛科在中國市場耕耘十年,已迎來了從“蓄勢”到“迸發(fā)”的歷史機遇期,2022年將繼續(xù)不忘初心砥礪前行。一起來回顧2021年愛科中國全年大事記。
 
  1月
 
  愛科中國2021新品發(fā)布會暨經銷商大會成功舉辦
 
  1月12日,以“智享未來”為主題的2021愛科中國線上新產品發(fā)布會隆重召開,此次發(fā)布會采取了全媒體多渠道線上直播模式,隆重推出了麥賽福格森全球系列“智享版”拖拉機麥賽福格森高密度小方捆打捆機。愛科全體經銷商、全國各地用戶及多家媒體等近萬人觀看了此次直播。
 
  新品發(fā)布會后,“突破•WE來”2021年愛科中國經銷商大會在線上召開。愛科多位高層領導與眾多愛科經銷商一起總結過去、展望未來,共商2021發(fā)展大計。
 

3月
 
 
  愛科集團宣布推行“農民至上”戰(zhàn)略
 
  3月4日,愛科集團宣布推行“農民至上”(farmer-first)戰(zhàn)略,旨在盡可能地為其主要利益相關方創(chuàng)造價值。愛科集團董事會主席、總裁兼首席執(zhí)行官Eric Hansotia先生在總結愛科“農民至上”戰(zhàn)略時表示:“我們的定制戰(zhàn)略旨在將農民放在公司一切業(yè)務的中心位置。深入了解我們客戶的需求,讓我們的業(yè)務向其靠攏并超出其期許,這些舉措將創(chuàng)造可持續(xù)的利益相關方價值,并幫助確保未來全球數(shù)代人的食品供應。”
 
  愛科《為農》雜志升級改版,帶來新的閱讀體驗
 
  愛科中國出版的《為農》雜志,自2020年6月以電子刊形式上線后,成為農機行業(yè)被熱議的企業(yè)宣傳新模式,被廣大農機用戶所喜愛。2021年,《為農》雜志再次升級改版,采用季刊的形式,為大家?guī)硇碌拈喿x體驗。
 

 

4月
 
  愛科新品首次亮相江蘇國際農機展
 
  4月14-16日,2021年第十一屆江蘇國際農業(yè)機械展覽會在南京國際博覽中心隆重召開。愛科攜旗下品牌麥賽福格森拳頭產品及亮相展會。麥賽福格森“全球系列”拖拉機智享版MF S1204麥賽福格森小方捆打捆機MF 1840XD兩款新品作為重磅推出的機型在現(xiàn)場受到了廣泛關注。展會期間愛科還在微信及抖音雙平臺進行了8小時不間斷直播,讓沒到現(xiàn)場的朋友足不出戶實現(xiàn)了逛展自由。

5月
 
 
  “麥賽福格森用戶體驗日”活動圓滿結束
 
  2021年,愛科中國再度開啟“麥賽福格森用戶體驗日”項目,5月份前后舉辦的三場體驗日活動共計接待來自江蘇、安徽、山西、山東及新疆等地區(qū)的用戶及經銷商50余人,活動效果頗佳,用戶反響熱烈。通過體驗日活動,用戶與麥賽福格森“零距離”交流,加深了麥賽福格森在用戶心目中的形象,讓用戶更加真切體驗到了先進的整車生產工藝。
 

 

  麥賽福格森MF 8S系列
 
  拖拉機榮獲紅點設計獎
 
  麥賽福格森新推出的8S系列拖拉機榮幸獲得紅點設計大獎:2021商用車類產品設計大獎。
 
  麥賽福格森 8S系列從發(fā)動機、駕駛室、傳動裝置、動力傳動系統(tǒng)到新式操縱裝置和互連性,都有全新升級。該系列有四種型號可選,發(fā)動機功率可覆蓋205至265馬力,發(fā)動機功率管理系統(tǒng)還可為其額外增加20馬力的功率。多樣的選擇確保買家能根據(jù)用途選購合適的拖拉機。

7月
 
  愛科攜新品參加2021新疆農機展
 
  7月11日,2021新疆農業(yè)機械博覽會在烏魯木齊市新疆國際會展中心隆重開幕。愛科攜旗下麥賽福格森多款產品亮相展會,新疆市場大有可為。

 

9月
 
  “全球系列”拖拉機智享版榮獲中國農業(yè)機械年度TOP50+應用貢獻金獎
 
  麥賽福格森“全球系列”拖拉機智享版榮獲2020年度TOP50+頒獎盛典中榮獲應用貢獻金獎。這款產品作為2021年愛科集團的重磅新品,一經上市便受到了廣大新老用戶的熱烈歡迎,銷量一路上漲。此次榮獲TOP50+應用貢獻金獎,更是印證了行業(yè)和用戶對麥賽福格森產品品質的肯定和信賴。

10月
 
愛科出手不凡,重磅亮相2021中國國際農機展
 
  10月26日,愛科攜旗下麥賽福格森全線農業(yè)設備解決方案出席2021中國國際農業(yè)機械展覽會。此次參展的一眾拳頭產品包括麥賽福格森“全球系列”拖拉機智享版MF 1304、大馬力拖拉機MF 2204及MF 3404、小方捆打捆機MF 1840S XD、大方捆打捆機MF 2270、圓捆機MF RB3130F、自走式割草壓扁機MF WR9960和配套圓盤割臺MF 9316D等。本屆展會現(xiàn)場氣氛熱烈,用戶洽談、上機試車人氣高漲,參展效果頗佳。

 
愛科杯“花樣麥賽”攝影大賽官宣開始
 
  愛科杯“花樣麥賽”攝影大賽從10月27日正式啟動,整個大賽歷時一個月,呼吁廣大“麥粉”用手機或相機拍攝身邊帶有麥賽福格森產品的人景物合照,一起分享與麥賽福格森在一起的歡樂時光。

▼部分獲獎作品

愛科常州工廠八萬臺發(fā)動機榮耀下線
 
  在疫情給全球供應鏈不斷加壓的2021年,愛科常州工廠克服各方壓力保障生產于10月份喜迎第八萬臺發(fā)動機建造完成,下線數(shù)量創(chuàng)下愛科建廠以來的歷史新高!
 

 

12月  
 
麥賽福格森推出全新品牌LOGO
 
  2021年12月,在品牌誕生175周年之際,麥賽福格森作為美國愛科集團全球化品牌之一,宣布將更新原有的標志性三角疊標,并于2022年推出全新的“Born to Farm”這一品牌理念。全新的logo將逐步在全球范圍內推廣應用。目前已慢慢出現(xiàn)在愛科的線上渠道中,未來所有的營銷材料也將得到更新。
 

 
 

愛科亮相2021安徽秸稈產業(yè)博覽會
 
  12月3-4日,2021安徽秸稈暨畜禽養(yǎng)殖廢棄物綜合利用產業(yè)博覽會在合肥濱湖國際會展中心舉辦。愛科一直以來竭力推動秸稈“變廢為寶”和秸稈產業(yè)化,麥賽福格森MF RB3130F圓捆機和“全球系列”拖拉機智享版MF 1304亮相了本次博覽會,并同步展出了秸稈離田整套解決方案。
 

 

愛科常州工廠三萬臺拖拉機下線紀念
 
  2021年愛科常州工廠在全球供應鏈不斷加壓的大環(huán)境中逆流而上,工廠產量持續(xù)攀升,12月份迎來第三萬臺拖拉機榮耀下線!這一里程碑式的數(shù)字不僅彰顯了愛科的成長,背后也映射出愛科強有力的產品體系,以及千萬用戶對愛科品質的肯定。
 

 

愛科中國“希望工程·讓愛延續(xù)”公益捐贈活動圓滿舉辦
 
  12月24日,愛科中國“希望工程·讓愛延續(xù)——Mini公益音樂會&內部捐贈活動”在愛科常州基地舉行。愛科中國聯(lián)合中國青少年發(fā)展基金會(CYDF)向貴州省安龍縣春潭街道第二小學捐贈古箏及科學盒子等課外教學用具,并通過兩地視頻連線互動的方式完成了捐贈活動。春潭二小的倪元武校長及學生代表向愛科中國表達了誠摯的感謝,愛科集團亞太非地區(qū)領導人中國區(qū)總經理方文榮先生致辭并向學生們送上寄語,希望孩子們能健康成長、努力學習,樹立遠大理想,將來成為對祖國、對社會有用的人才。
 
  此次捐贈是愛科中國繼2020年11月在甘肅啟動愛科中國“希望工程·為愛助跑”項目后的又一愛心舉措,展現(xiàn)出了愛科該有的社會責任和擔當。未來,愛科將一如既往扛起社會責任的大旗,繼續(xù)播撒希望、傳播愛心。
 

 

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