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誕生175周年之際，麥賽福格森推出全新品牌LOGO！

2021-12-02 09:29:28 來(lái)源：愛(ài)科中國(guó) 閱讀量：16528 評(píng)論

導(dǎo)讀：麥賽福格森品牌logo和品牌理念的更新為我們提供了一個(gè)獨(dú)特的機(jī)會(huì)，我們得以重新調(diào)整品牌關(guān)鍵信息，從多項(xiàng)客戶觸點(diǎn)出發(fā)，推行農(nóng)民至上方針，關(guān)注直接、可靠、可及、可持續(xù)的品牌驅(qū)動(dòng)因素。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 在品牌誕生175周年之際，麥賽福格森作為美國(guó)愛(ài)科集團(tuán)全球化品牌之一(紐約證券交易所代碼：AGCO)，宣布將更新原有的標(biāo)志性三角疊標(biāo)，并于2022年推出全新的“Born to Farm”這一品牌理念。
 
　　“自175年前麥賽福格森成立以來(lái)，便持續(xù)不斷地為世界各國(guó)的農(nóng)民提供直接可靠的農(nóng)業(yè)機(jī)械。鮮少有品牌能在農(nóng)業(yè)領(lǐng)域產(chǎn)生如此持久的影響，麥賽福格森是真正意義上“Born to Farm”的品牌。”愛(ài)科集團(tuán)董事長(zhǎng)、總裁兼首席執(zhí)行官Eric Hansotia說(shuō)道。
 
　　“麥賽福格森正從單一的農(nóng)業(yè)機(jī)械制造商轉(zhuǎn)型成可提供直接可靠使用體驗(yàn)的供應(yīng)商，旨在為全世界農(nóng)民提供更高的價(jià)值，繼而提高農(nóng)業(yè)的利潤(rùn)和可持續(xù)性。這種全球一致、農(nóng)民至上的發(fā)展戰(zhàn)略，讓用戶可以在世界各地以獨(dú)特的方式體驗(yàn)我們品牌的轉(zhuǎn)型之旅。在全球組織的配合下，在這個(gè)特殊的歷史時(shí)刻，我們順勢(shì)推出全新的品牌logo。” 愛(ài)科集團(tuán)高級(jí)副總裁兼麥賽福格森品牌總經(jīng)理Luis Felli補(bǔ)充說(shuō)道
 
　　“2022年將是麥賽福格森品牌嶄新的一年”，麥賽福格森全球營(yíng)銷、銷售支持和合作副總裁Francesco Murro表示：“自從在2019年農(nóng)業(yè)技術(shù)展上發(fā)布MF NEXT的概念以來(lái)，我們便一直在考慮更新品牌logo。2020年7月推出的MF 8S系列以及在過(guò)去18個(gè)月內(nèi)推出的一系列新品拖拉機(jī)，標(biāo)志著麥賽福格森將迎來(lái)新的時(shí)代，這也包括2021年9月Born to Farm這一線上活動(dòng)。11月是麥賽福格森品牌創(chuàng)意及品牌logo誕生的月份，距今已有63年。在2022年我們慶祝丹尼爾·麥賽首個(gè)農(nóng)場(chǎng)設(shè)備車間成立175周年之際，正是推出全新品牌logo、引入全新品牌理念的最佳時(shí)機(jī)。”
 

　　“三個(gè)交錯(cuò)疊放的三角形從1958年至今就一直作為麥賽福格森的品牌logo。全新的logo融合了麥賽福格森悠久的傳統(tǒng)及全新的品牌價(jià)值觀。三個(gè)疊放的三角形分別代表了農(nóng)民、經(jīng)銷商和品牌之間信任、互惠、可持續(xù)的關(guān)系。”Murro先生補(bǔ)充道。
 
　　“作為麥賽福格森全球團(tuán)隊(duì)之一，我們的目標(biāo)是在全球范圍內(nèi)讓農(nóng)業(yè)運(yùn)營(yíng)變得更加便利、利潤(rùn)更高、可持續(xù)性更強(qiáng)。”麥賽福格森全球營(yíng)銷總監(jiān)Alfredo Jobke表示：“我們迫切希望通過(guò)此透明版logo向全世界農(nóng)民發(fā)出邀請(qǐng)，加入麥賽福格森成為Born to Farm這個(gè)大家庭的一員。同時(shí)，我們也借此機(jī)會(huì)將logo轉(zhuǎn)變?yōu)橐粋€(gè)時(shí)尚、圓潤(rùn)、扁平的設(shè)計(jì)，讓疊化的三角型更富生命力。全新的logo筆觸簡(jiǎn)約、堅(jiān)實(shí)、直接，外觀極具動(dòng)感。扁平化設(shè)計(jì)恰好反映出當(dāng)今數(shù)字化發(fā)展的世界，我們將在網(wǎng)站、智能手機(jī)以及智能手表的應(yīng)用程序中更新logo，機(jī)器自帶的電子屏幕上也會(huì)同步更新。”
 
　　“麥賽福格森作為愛(ài)科在中國(guó)市場(chǎng)投放的主要品牌， 市場(chǎng)表現(xiàn)力強(qiáng)勁。”愛(ài)科中國(guó)區(qū)總經(jīng)理方文榮先生表示：“進(jìn)入中國(guó)市場(chǎng)以來(lái)，麥賽福格森贏得了眾多國(guó)內(nèi)用戶的信賴和支持，2022年將是嶄新的一年，新的品牌logo也代表著麥賽福格森新的征程和成績(jī)。愛(ài)科中國(guó)將在新的品牌logo和品牌理念引領(lǐng)下再創(chuàng)佳績(jī)，全心全意致力通過(guò)技術(shù)研發(fā)推動(dòng)產(chǎn)品的長(zhǎng)足發(fā)展，持續(xù)為農(nóng)業(yè)發(fā)展提供高端農(nóng)機(jī)裝備！”
 
　　麥賽福格森將于2022年
 
　　推出全新的全球品牌logo
 
　　全新的logo將逐步在全球范圍內(nèi)推廣應(yīng)用。目前已慢慢出現(xiàn)在我們的線上渠道中，未來(lái)所有的營(yíng)銷材料也將得到更新。2022年1月起，這一變更也將為我們?nèi)蛲絾?dòng)麥賽福格森175周年慶典活動(dòng)造勢(shì)。
 

　　麥賽福格森品牌logo和品牌理念的更新為我們提供了一個(gè)獨(dú)特的機(jī)會(huì)，我們得以重新調(diào)整品牌關(guān)鍵信息，從多項(xiàng)客戶觸點(diǎn)出發(fā)，推行農(nóng)民至上方針，關(guān)注直接、可靠、可及、可持續(xù)的品牌驅(qū)動(dòng)因素。世界各地的農(nóng)民用戶也將有機(jī)會(huì)在2022年漢諾威國(guó)際農(nóng)機(jī)展(Agritechnica)上、2022年美國(guó)國(guó)際農(nóng)機(jī)展、2022年巴西農(nóng)機(jī)展以及非洲南浦國(guó)際展示會(huì)上親身體驗(yàn)品牌logo的變更。亞洲、澳大利亞、新西蘭等地則將開(kāi)展線上經(jīng)銷商活動(dòng)。從2022年開(kāi)始，我們還將把新logo逐步引入全球各地的設(shè)施、工廠和辦公室，以及麥賽福格森經(jīng)銷商網(wǎng)絡(luò)標(biāo)識(shí)中。
 

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