探秘國(guó)際農(nóng)機(jī)展——線上展會(huì)漸成熟 “線上＋線下”成趨勢(shì)

2021-10-25 08:42:02 來(lái)源：CAMDA 閱讀量：20536 評(píng)論

　　【農(nóng)機(jī)網(wǎng) 會(huì)展快訊】 期待已久的2021中國(guó)國(guó)際農(nóng)機(jī)展(以下簡(jiǎn)稱(chēng)“國(guó)際農(nóng)機(jī)展”)就要于10月26日在青島市西海岸新區(qū)(黃島區(qū))舉辦了。被譽(yù)為我國(guó)農(nóng)機(jī)行業(yè)“晴雨表”的國(guó)際農(nóng)機(jī)展，歷年來(lái)在帶動(dòng)我國(guó)農(nóng)機(jī)事業(yè)發(fā)展的進(jìn)程中有著舉足輕重的地位。
 
 

 

　　據(jù)了解，今年展會(huì)面積22萬(wàn)平方米，報(bào)名企業(yè)1900余家，專(zhuān)業(yè)觀眾預(yù)計(jì)15萬(wàn)人次。此次展會(huì)以“鄉(xiāng)村振興·智慧農(nóng)業(yè)”為主題，圍繞推動(dòng)農(nóng)業(yè)機(jī)械化從主要作物的耕種收環(huán)節(jié)向植保、秸稈處理、烘干等全過(guò)程延伸，由糧食作物向棉油糖、果蔬茶等經(jīng)濟(jì)作物擴(kuò)展，從種植業(yè)向養(yǎng)殖業(yè)、初加工業(yè)、設(shè)施農(nóng)業(yè)等全面發(fā)展，由平原地區(qū)向丘陵山區(qū)拓展，主辦方將精心規(guī)劃展區(qū)、全面優(yōu)化傳統(tǒng)展區(qū)，同時(shí)還全新升級(jí)功能與特色專(zhuān)區(qū)，可謂看點(diǎn)頗多。
 
　　線下展會(huì)內(nèi)容豐富，為了更好地將展會(huì)內(nèi)容呈現(xiàn)給更多觀眾，“國(guó)際農(nóng)機(jī)展線上展會(huì)”經(jīng)過(guò)六年的不斷升級(jí)與完善，主辦方將在原有基礎(chǔ)上，從產(chǎn)品、品目、展區(qū)分布等多方位、立體式呈現(xiàn)展會(huì)內(nèi)容，旨在讓無(wú)法到達(dá)現(xiàn)場(chǎng)的觀眾均可在線上全面感受展會(huì)的魅力。國(guó)際農(nóng)機(jī)展線上展會(huì)將形成一站式、全天候網(wǎng)上會(huì)展模式，為國(guó)際農(nóng)機(jī)展注入新動(dòng)能，也為展會(huì)國(guó)際化的對(duì)外交流與貿(mào)易尋求到了新途徑。
 
　　據(jù)統(tǒng)計(jì)，2020國(guó)際農(nóng)機(jī)展線上展平臺(tái)入駐了近2000家企業(yè)，線上展會(huì)從開(kāi)展前三天到開(kāi)展當(dāng)天，觀展流量從2.5萬(wàn)人增加到了11萬(wàn)人，三天展期中瞬時(shí)在線流量突破了30萬(wàn)人。“企業(yè)可在線生成邀請(qǐng)函，同時(shí)，線上展位信息能夠及時(shí)推送給觀眾，這些服務(wù)功能深受好評(píng)。同時(shí)，主辦方創(chuàng)建的大會(huì)主播間、照片視頻集錦等深受歡迎。”中國(guó)農(nóng)業(yè)機(jī)械流通協(xié)會(huì)會(huì)員部主任朱斌說(shuō)道。線上展會(huì)不限場(chǎng)地、時(shí)間，能夠讓參展商和采購(gòu)商自由決定展示和交易方式，提高雙方的洽談效率，是一次很有意義的嘗試。特別是在去年，主辦方在此板塊中注入了更多線上新元素，基于此，參展企業(yè)以及觀眾對(duì)今年更是充滿(mǎn)了期待。
 
　　今年，國(guó)際農(nóng)機(jī)展線上展會(huì)依然遵循“時(shí)間集中、內(nèi)容集中、流量集中”的展會(huì)基本屬性，確保實(shí)現(xiàn)展館中“線下+線上”一致性的呈現(xiàn)，線上展會(huì)總體設(shè)計(jì)容量為2000余家展商上線以及30萬(wàn)觀眾的在線觀展。“今年，為了讓觀眾保持線下線上參展、參觀習(xí)慣的一致性，我們會(huì)將線上展的場(chǎng)景設(shè)置都盡量還原線下展館場(chǎng)景，讓觀眾更好地實(shí)現(xiàn)線上‘逛’展。”朱斌說(shuō)，自去年展會(huì)結(jié)束后，中國(guó)農(nóng)機(jī)流通協(xié)會(huì)不斷進(jìn)行調(diào)試與完善，國(guó)際農(nóng)機(jī)展線上展會(huì)已于10月20日正式上線，觀眾可提前了解展會(huì)相關(guān)內(nèi)容，精準(zhǔn)鎖定自己逛展所需。
 
　　“在去年的基礎(chǔ)上，我們?cè)僖淮芜M(jìn)行了調(diào)整，一是增加了展示‘往屆展會(huì)’功能，大家可在國(guó)際農(nóng)機(jī)展線上展會(huì)中查找往屆展會(huì)的相關(guān)信息與數(shù)據(jù)。二是應(yīng)多數(shù)觀眾要求，我們將采用全程錄播的方式，將更多現(xiàn)場(chǎng)論壇會(huì)議(除閉門(mén)會(huì)議外)完整地呈現(xiàn)給觀眾。”朱斌介紹道。說(shuō)到線上展會(huì)，不得不提到在去年“火爆”展場(chǎng)的直播。由于疫情原因，自去年開(kāi)始，主辦方大膽嘗試，首次將直播引入展會(huì)現(xiàn)場(chǎng)，對(duì)于無(wú)法親自看展的觀眾來(lái)講彌足珍貴。“今年，我們?cè)谥辈キh(huán)節(jié)增加了巡館功能，屆時(shí)將邀請(qǐng)多家第三方合作單位，以他們的視角將線上觀眾帶入到展會(huì)現(xiàn)場(chǎng)、主題專(zhuān)區(qū)，了解展會(huì)的方方面面。同時(shí)，主辦方還將與十余家優(yōu)質(zhì)企業(yè)進(jìn)行合作，讓直播間走進(jìn)企業(yè)展廳，進(jìn)一步聚焦企業(yè)新品發(fā)布等活動(dòng)。”他說(shuō)。
 
　　如今，線上展會(huì)形式的變化是技術(shù)潮流變化的一個(gè)縮影，突如其來(lái)的新冠疫情加速了這種變革?；蛟S，線上展會(huì)還不夠成熟，但未來(lái)，在主辦方以及企業(yè)的共同努力下，將會(huì)以更多新的技術(shù)手段來(lái)為中國(guó)農(nóng)機(jī)品牌的全球化賦能。“每年的國(guó)際農(nóng)機(jī)展都是行業(yè)的年度大聚會(huì)，很多人自從業(yè)以來(lái)就一直在看展、逛展。雖然今年線上展會(huì)依舊承擔(dān)著線下展會(huì)有益補(bǔ)充的角色，但通過(guò)今年線上展內(nèi)容的擴(kuò)充，我們相信通過(guò)全景式的線上展示，國(guó)際農(nóng)機(jī)展線上展會(huì)將會(huì)成為行業(yè)內(nèi)的歷史資料庫(kù)。”談到線上展的發(fā)展規(guī)劃，朱斌滿(mǎn)懷信心，“通過(guò)線上技術(shù)的創(chuàng)新和延伸宣傳，線下的實(shí)體支持，將會(huì)大大促進(jìn)傳統(tǒng)行業(yè)的發(fā)展。我相信，國(guó)際農(nóng)機(jī)展線上展將會(huì)逐漸成熟，‘線上+線下’相互融合、以長(zhǎng)補(bǔ)短，必將成為未來(lái)展會(huì)發(fā)展趨勢(shì)，共同打造更優(yōu)質(zhì)的展會(huì)。”
 
　　展會(huì)馬上就要開(kāi)始了，朱斌再次誠(chéng)邀更多朋友做客直播間。
 

 

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