部分重點農(nóng)機(jī)企業(yè)座談會在駐馬店國際會展中心召開

2021-04-08 08:48:17 來源：中國農(nóng)業(yè)機(jī)械流通協(xié)會 閱讀量：13045 評論

　　【農(nóng)機(jī)網(wǎng) 會展快訊】4月6日，中國農(nóng)業(yè)機(jī)械流通協(xié)會在駐馬店國際會展中心召開了部分重點農(nóng)機(jī)企業(yè)座談會。會議對協(xié)會開展農(nóng)機(jī)行業(yè)營銷及服務(wù)典型案例征集活動做了詳細(xì)介紹，對2021新疆農(nóng)業(yè)機(jī)械博覽會和2021中國國際農(nóng)業(yè)機(jī)械展覽會的籌備情況進(jìn)行了通報。中國農(nóng)業(yè)機(jī)械流通協(xié)會副會長兼秘書長陳濤、監(jiān)事長吳軍旗，中國農(nóng)業(yè)機(jī)械化協(xié)會副會長楊林以及30多家重點農(nóng)機(jī)企業(yè)代表參加了此次會議。座談會由中國農(nóng)業(yè)機(jī)械流通協(xié)會展覽部主任柳松主持。
 

　　
       陳濤在發(fā)言中重點講述了農(nóng)機(jī)行業(yè)營銷及服務(wù)典型案例征集活動的背景和意義。
 
　　2021年是中國共產(chǎn)黨建黨100周年，是“十四五”開局之年，是我國農(nóng)機(jī)流通行業(yè)發(fā)展60周年，也是中國農(nóng)機(jī)流通協(xié)會成立30周年。協(xié)會將借此契機(jī)，在行業(yè)內(nèi)廣泛樹立農(nóng)機(jī)流通行業(yè)的先進(jìn)典型，大力宣傳營銷方式創(chuàng)新、農(nóng)機(jī)服務(wù)新模式、科技賦能等新業(yè)態(tài)新模式。
 
　　2020年9月，習(xí)近平總書記在中央財經(jīng)委員會第八次會議上強(qiáng)調(diào)，流通體系在國民經(jīng)濟(jì)中發(fā)揮著基礎(chǔ)性作用，構(gòu)建新發(fā)展格局，必須把建設(shè)現(xiàn)代流通體系作為一項重要戰(zhàn)略任務(wù)來抓。近年來，農(nóng)機(jī)流通行業(yè)發(fā)展迅速，營銷方式不斷創(chuàng)新，服務(wù)能力不斷提高，新業(yè)態(tài)新模式不斷涌現(xiàn)。為貫徹落實《中共中央、國務(wù)院關(guān)于全面推進(jìn)鄉(xiāng)村振興加快農(nóng)業(yè)農(nóng)村現(xiàn)代化的意見》(中發(fā)〔2021〕1號)，加快推進(jìn)農(nóng)業(yè)機(jī)械化，中國農(nóng)業(yè)機(jī)械流通協(xié)會決定開展?fàn)I銷及服務(wù)典型案例征集活動，通過樹立典型、鼓勵先進(jìn)，為農(nóng)機(jī)行業(yè)健康快速發(fā)展提供有力支持。協(xié)會將組織專家進(jìn)行專項評審，并在2021年全國農(nóng)機(jī)流通工作會議上隆重發(fā)布《農(nóng)機(jī)行業(yè)營銷及服務(wù)典型案例集》，向行業(yè)進(jìn)行宣傳和推介。
 
　　陳濤特別強(qiáng)調(diào)，本次案例征集為公益活動，不收取費用，不接受贊助。
 
　　吳軍旗介紹了征集案例的范圍和內(nèi)容。農(nóng)機(jī)生產(chǎn)企業(yè)、流通企業(yè)，農(nóng)機(jī)大市場，農(nóng)民合作社，農(nóng)業(yè)社會化服務(wù)組織，營銷及服務(wù)管理信息化技術(shù)公司等均可提報，也歡迎各省農(nóng)機(jī)管理部門、行業(yè)組織等進(jìn)行推薦。征集案例的內(nèi)容包括營銷及服務(wù)方式創(chuàng)新、信息化及智能化提升、平臺集聚及融合發(fā)展、其他方面的新業(yè)態(tài)新模式。
 
　　與會企業(yè)代表積極發(fā)言，分別介紹了各自企業(yè)的“營銷利器”。有積極探索引入抖音、快手、網(wǎng)紅直播帶貨等新媒體形式的，有些取得了相當(dāng)規(guī)模的銷售成績；有苦練內(nèi)功，抓質(zhì)量贏得口碑，促進(jìn)銷售業(yè)績提升的；有下鄉(xiāng)參加大集，近距離講解、田間地頭開展產(chǎn)品演示活動促進(jìn)銷售的；有提升“三包”服務(wù)水平，回訪用戶帶來二次購買的；有幫助經(jīng)銷商提升配件供應(yīng)水平、維修能力，促進(jìn)銷售的；有跟進(jìn)提升4S店服務(wù)能力，通過經(jīng)銷商提升品牌影響的；有引入VR全景看車，引導(dǎo)潛在客戶遠(yuǎn)距離了解新產(chǎn)品，促成轉(zhuǎn)化成購買行為的……
 
　　與會企業(yè)代表普遍認(rèn)為，典型案例征集活動很有必要，能促進(jìn)流通企業(yè)轉(zhuǎn)型，拓展盈利渠道，提升服務(wù)能力水平，對扭轉(zhuǎn)農(nóng)機(jī)流通“散亂小差”具有積極作用。大家會后會認(rèn)真宣傳，廣泛收集企業(yè)、經(jīng)銷商、服務(wù)組織等優(yōu)秀案例，共同做好這次活動。
 
　　代表們還對協(xié)會精心打造的展會平臺和行業(yè)其他活動表示感謝，同時表態(tài)將積極參加2021新疆農(nóng)機(jī)展和2021中國國際農(nóng)機(jī)展。
 
　　鄭州龍豐、河北圣和、安徽全柴、廣西玉柴、安陽全豐航空、約翰迪爾、江蘇悅達(dá)、一拖股份、濰柴雷沃、常州東風(fēng)、道依茨法爾、常發(fā)集團(tuán)、天鵝棉機(jī)、江蘇沃得、中聯(lián)農(nóng)機(jī)、河南豪豐、久保田、大族激光、五征、世達(dá)爾、石家莊旭東等30余家企業(yè)與會。

上一篇： 科技自立自強(qiáng)，支撐鄉(xiāng)村振興：中國農(nóng)機(jī)院重磅亮相2021全國農(nóng)機(jī)展！

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