火爆的“果蔬茶”即將點燃2019農(nóng)機展

2019-10-23 08:42:22 來源：中國農(nóng)業(yè)機械流通協(xié)會 閱讀量：15374 評論

　　【農(nóng)機網(wǎng) 熱點關(guān)注】 編者按：由中國農(nóng)業(yè)機械流通協(xié)會、中國農(nóng)業(yè)機械化協(xié)會和中國農(nóng)業(yè)機械工業(yè)協(xié)會主辦的2019中國農(nóng)業(yè)機械展覽會將于10月30日盛大開幕，展出面積達20萬平方米，參展企業(yè)約2000家，預(yù)計參觀人數(shù)將達到12.5萬人次。為了讓更多的觀眾和企業(yè)了解本屆展會在創(chuàng)新和轉(zhuǎn)型方面的內(nèi)容變化，主辦方推出“世界農(nóng)機盛會，2019中國農(nóng)機展系列報道”，敬請持續(xù)關(guān)注！

　　如果說今年農(nóng)機行業(yè)中哪個板塊火爆？由中國農(nóng)機流通協(xié)會主辦的“走進地頭展之果蔬茶”系列演示會當仁不讓。經(jīng)過近一年的努力，奔走在10多個現(xiàn)場，大量農(nóng)機企業(yè)針對當?shù)刂饕卟璧臋C械化現(xiàn)狀，向人們展示著自家的“明星產(chǎn)品”，收獲了意想不到的效果。不要小瞧這一次又一次看似平常的演示會，它為2019中國農(nóng)業(yè)機械展覽會(以下簡稱“農(nóng)機展”)進一步豐富產(chǎn)品內(nèi)容，積累用戶數(shù)據(jù)起到了至關(guān)重要的作用。

農(nóng)機地頭展果園機械演示現(xiàn)場
 
　　“農(nóng)機地頭展活動的根本特點是接地氣，要為農(nóng)民篩選買得起、用得好、使得住的果園機械產(chǎn)品，讓更多的農(nóng)機企業(yè)到果園亮劍，用事實和效果說話，給老百姓直觀的體驗、呈現(xiàn)。同時，利用亮劍模式，屏蔽不敢亮劍、不敢演示的假冒偽劣產(chǎn)品，真正做到為農(nóng)民負責、為企業(yè)負責、為行業(yè)負責。”主辦方負責人表示，農(nóng)機展則是讓地頭展的企業(yè)從幕后走向臺前，讓更多的人關(guān)注這一領(lǐng)域。
 
　　“近年來，果蔬茶機械一直是農(nóng)機展的亮點專區(qū)，本屆展會特設(shè)的果蔬茶機械專區(qū)可滿足用戶對于果園生產(chǎn)機械化的迫切需求，緩解無機可乘、有機難用的供需錯配情況。果蔬茶機械專區(qū)已經(jīng)是第三年設(shè)立了，今年尤其不同。”展會主辦方負責人表示，“三年前，果蔬茶領(lǐng)域還不怎么起眼，隨著國家一系列政策的出臺以及市場的需求，人們逐漸將主要精力從糧食作物轉(zhuǎn)移在果蔬茶上，可以用‘呼之欲出’來形容。果蔬茶專區(qū)的設(shè)立也正好契合了農(nóng)機展轉(zhuǎn)型升級的概念。”

碎枝機
 
　　據(jù)悉，今年的果蔬茶機械設(shè)立在特色專區(qū)，無論從展會的內(nèi)容還是展區(qū)設(shè)置方面都實現(xiàn)了全面優(yōu)化和升級，實現(xiàn)了提質(zhì)擴容。作為農(nóng)機展的忠粉，豐茂植保每年都會在展會中推陳出新。今年，豐茂植保不僅在植保領(lǐng)域帶來了豐富的產(chǎn)品展覽，還為果園機械化提供了全新的解決方案，包括引進的西班牙和意大利技術(shù)與產(chǎn)品。豐茂植保銷售經(jīng)理齊軍禮表示，一個果園每年都需打數(shù)次農(nóng)藥，多數(shù)農(nóng)戶還采用拖管子、拿噴槍，不僅費力而且費時。其實，農(nóng)機企業(yè)有產(chǎn)品，終端用戶有需求，但缺乏一個將實際用戶和生產(chǎn)企業(yè)聯(lián)系起來的平臺，中國農(nóng)業(yè)機械流通協(xié)會近來推出的行業(yè)公用品牌農(nóng)機地頭展，將用戶和企業(yè)更緊密地聯(lián)接了起來，是農(nóng)機展有益的補充。“此次展區(qū)不再局限于國內(nèi)的企業(yè)，也有部分國外產(chǎn)品進行展覽，果蔬茶參展企業(yè)數(shù)量較往年增長近20%。同時，因為多數(shù)果園都在丘陵山區(qū)，所以此次該專區(qū)緊鄰丘陵山地、植保專區(qū)，以便觀眾更加直觀了解果園相關(guān)設(shè)施。”負責人如是說。
 
　　除了在展區(qū)布置上特別“貼心”外，主辦方在觀眾組織方面也實現(xiàn)了新的突破。“近年來，果園生產(chǎn)機械化需求迫切，很多農(nóng)業(yè)公司、種植大戶等用戶群體還處在無機可乘、有機難用的供需錯配階段。就拿廣西的柑橘來講，當?shù)馗涕俜N植面積大，對機械的需求更加迫切，通過地頭展，很多企業(yè)早早報名，想來參加農(nóng)機展的積極性很高。”主辦方負責人說，“我們本著對觀眾、對企業(yè)負責的態(tài)度，對前來報名參展的企業(yè)以及觀眾進行了精挑細選，針對性的邀請了相關(guān)科研人員、專業(yè)大戶、家庭農(nóng)場、流通企業(yè)、終端客戶等前來參會，就是希望把好的機械展示給觀眾看。據(jù)統(tǒng)計，今年果蔬茶專業(yè)觀眾數(shù)量預(yù)計增加近40%。”
 
　　觀展會、聽報告、看演示向來是觀眾參展的“三步曲”。在此次展會上，為了讓觀眾更加深入了解相關(guān)專業(yè)的行業(yè)信息，產(chǎn)業(yè)鏈資源實現(xiàn)進一步融合，主辦方力邀20余位果蔬茶相關(guān)領(lǐng)域的專家親臨展會現(xiàn)場進行專題報告。在連續(xù)三天的展會中，將舉辦《中國農(nóng)業(yè)機械流通協(xié)會果蔬茶機械分會成立大會暨2019果蔬茶生產(chǎn)機械化發(fā)展論壇》《2019設(shè)施蔬菜生產(chǎn)機械化論壇》等論壇，為觀眾一一答疑解惑。

正在演示的多功能采摘平臺
 
　　當然，給觀眾更好的觀展感受是主辦方一直追求的目標。相比往年展會，今年在展會中觀眾不僅能夠看到好的機器，更能品嘗到好的產(chǎn)品。據(jù)了解，主辦方將設(shè)立中國好蘋果大賽、廣西柑橘推廣、威縣威梨等果品評選及展銷專區(qū)，間接為參展企業(yè)提供了服務(wù)觀眾、便利觀眾的渠道。
 
　　“舉辦果蔬茶地頭展可以說是這一領(lǐng)域的星星之火，那么展會的舉辦就是要進一步深度融合，之后我們還將舉辦相關(guān)活動，再次回到田間地頭，實現(xiàn)整個產(chǎn)業(yè)鏈的提質(zhì)增效。協(xié)會作為用戶與企業(yè)交流的紐帶，將竭盡全力為大家提供更為而全面的服務(wù)。”負責人說到。

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